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Your B2B marketing blog

Exploring how to help your businesses grow. Covering strategies
and best practice on marketing, lead generation, and sales.

Featured posts

Featured post
Lead generation

20 min read

October 09, 2026

Seasonal prospecting: why pausing outreach costs more than keeping it running year-round

Calculate how much your business could lose by turning outreach on and off with the seasons. Sopro data reveals why always-on outbound is the best.
Featured post
B2B marketing

10 min read

September 03, 2026

Sopro vs hiring an SDR team: Should you build in-house or choose a lead generation agency?

Should you hire an SDR team or choose a lead generation agency? Compare costs, resources, speed, scalability and ROI to find the right SDR alternative.
Featured post
Lead generation

30 min read

July 29, 2026

67 lead generation statistics and trends for 2026

Sopro research reveals exclusive B2B lead generation statistics to inform business growth strategies. Learn about lead generation challenges, trends, and more.

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News and awards

1 minute

April 16, 2021

Sopro named Tech Growth Business of the Year

Sopro wins yet another award for the trophy cabinet, this time we've been named Tech Growth Business of the Year.
B2B marketing

4 min read

April 14, 2021

How to get your content shared

To make the most of your content, you need to develop a strategy for sharing it far and wide. We outline a simple strategy to drive readers
Stop me if you’ve heard this one before – 9 ways to repurpose your content
B2B marketing

3 min read

April 09, 2021

Stop me if you’ve heard this one before: 9 ways to repurpose your content

Old content can be repurposed, with new life breathed into the copy you spent so long crafting. We reveal nine methods here.
B2B marketing

3 min read

April 01, 2021

We know what you did last session: Six ways remarketing should be informing your lead generation

Remarketing is a killer tool when it comes to generating and nurturing leads. We outline six ways it can be a gamechanger.
Email content

4 min read

March 30, 2021

‘Curiouser and curiouser’: How to get prospects to open your emails

Discover strategies to craft compelling email subject lines that pique curiosity and boost open rates.
B2B audience

8 min read

March 26, 2021

How to create a B2B ideal customer profile

Creating an ideal customer profile for your B2B business can focus marketing, increase sales, and reduce churn. Here's how to create one.
Announcing our rebrand: a new website, logo and identity
News and awards

3 min read

March 15, 2021

Announcing our rebrand: a new website, logo and identity

Introducing Sopro's new brand identity a refreshed logo, website, and vision reflecting our growth and commitment to excellence.
B2B marketing

7 min read

February 10, 2021

27 free marketing tools to build a powerful B2B toolkit

You dont need to spend a fortune to get insights. Our list of free marketing tools will help you develop your own B2B toolkit for free.

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