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Your B2B marketing blog

Exploring how to help your businesses grow. Covering strategies
and best practice on marketing, lead generation, and sales.

Featured posts

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Lead generation

20 min read

October 09, 2026

Seasonal prospecting: why pausing outreach costs more than keeping it running year-round

Calculate how much your business could lose by turning outreach on and off with the seasons. Sopro data reveals why always-on outbound is the best.
Featured post
B2B marketing

10 min read

September 03, 2026

Sopro vs hiring an SDR team: Should you build in-house or choose a lead generation agency?

Should you hire an SDR team or choose a lead generation agency? Compare costs, resources, speed, scalability and ROI to find the right SDR alternative.
Featured post
Lead generation

30 min read

July 29, 2026

67 lead generation statistics and trends for 2026

Sopro research reveals exclusive B2B lead generation statistics to inform business growth strategies. Learn about lead generation challenges, trends, and more.

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B2B sales

9 min read

February 02, 2021

How to manage your sales pipeline to close more sales

How effectively to manage your sales pipeline and convert more prospects to leads and into customers more efficiently and quickly.
B2B audience

8 min read

January 25, 2021

How to create accurate B2B buyer personas (and why you should!)

Creating B2B buyer personas can help you connect with the people that matter to your business. Find out how in this post.
News and awards

4 min read

January 20, 2021

Sopro launches Level Up Laptops appeal

Learn about Sopro's Level Up Laptops initiative, aiming to provide underprivileged children with essential devices for online learning.
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Email content

8 min read

January 20, 2021

Sales email Call to Actions: How to write email CTAs

Trying to write the perfect sales email call to action for your prospecting campagin? We've written 14 million CTAs. This post reveals all!
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B2B sales

10 min read

January 15, 2021

Virtual selling guide: 8 tips for remote sales meetings

Virtual selling has suddenly become a vital skill for sales reps. These 8 tips for remote sales meetings will up your game in no time.
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B2B sales

5 min read

January 08, 2021

Six ways to secure new business in January

January can be a bumper month for sales. We delve into six strategies to smash sales in January and start the new year with a bang.
How to scale up your start up with prospecting
Business growth

2 min read

December 02, 2020

How to scale up your start up with prospecting

Learn how targeted prospecting strategies can help your start-up achieve scalable growth and reach new markets effectively.
How to write prospecting emails
Email content

6 min read

November 16, 2020

How to write prospecting emails

Want to write prospecting emails that convert? The key may be brevity. In this post we examine why shorter emails work and how to write them.

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