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Your B2B marketing blog

Exploring how to help your businesses grow. Covering strategies
and best practice on marketing, lead generation, and sales.

Featured posts

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Lead generation

20 min read

October 09, 2026

Seasonal prospecting: why pausing outreach costs more than keeping it running year-round

Calculate how much your business could lose by turning outreach on and off with the seasons. Sopro data reveals why always-on outbound is the best.
Featured post
B2B marketing

10 min read

September 03, 2026

Sopro vs hiring an SDR team: Should you build in-house or choose a lead generation agency?

Should you hire an SDR team or choose a lead generation agency? Compare costs, resources, speed, scalability and ROI to find the right SDR alternative.
Featured post
Lead generation

30 min read

July 29, 2026

67 lead generation statistics and trends for 2026

Sopro research reveals exclusive B2B lead generation statistics to inform business growth strategies. Learn about lead generation challenges, trends, and more.

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One red tulip in a field of yellows, demonstarting that authentic prospecting is about connecting to the individual
Prospecting

6 min read

October 16, 2020

How authenticity can maximize your prospecting results

Authentic prospecting emails are certain to drive results - but how to you achieve being genuine when you're email thousands? We reveal all.
Best time to send emails

5 min read

October 13, 2020

The best time to send prospecting emails to pharmaceutical companies

Want to know the best time to send prospecting emails to pharmaceutical companies? We've analyzed 2.5 million emails to reveal the results!
B2B marketing

6 min read

October 02, 2020

Referral marketing: Using networks to get better leads

Discover how referral marketing can increase the number and quality of leads, reduce customer aquistion costs and make you feel like a shark.
A stack of coins
Best time to send emails

7 min read

September 25, 2020

The best time to send prospecting emails to financial service companies

Want to know the best time to send prospecting emails to companies in the financial services sector? We've analyzed 2.5 million emails!
Computer, laptop, a phone and other tech on a desk
Best time to send emails

7 min read

September 08, 2020

The best time to send prospecting emails to tech companies

Want to know the best time to send prospecting emails to tech companies? We've analyzed 2.5 million emails, broken down by day and hour.
5 Reasons Your Sales Funnel Is Not Working
B2B sales

4 min read

August 14, 2020

5 reasons your sales pitch is not working

Discover five common pitfalls in sales pitches and learn how to refine your approach for better client engagement and success.
Why your lead response times could be killing your sales
B2B sales

7 min read

August 07, 2020

Why your lead response times could be killing your sales

Learn how delayed lead response times can negatively impact sales and strategies to improve your reaction speed.
Six ways to place your prospect’s needs at the centre of your sales pitch
B2B sales

6 min read

July 28, 2020

Six ways to place your prospect’s needs at the centre of your sales pitch

Discover six actionable techniques to craft sales pitches that prioritize and address your prospects' core needs effectively.

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