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SoPro Helps Businesses to Identify and Engage
with Qualified Prospects

Our experts target, research and engage prospects on behalf of your sales team.
Prospects are engaged on a 1-to-1 basis with personalised, conversational introductions, designed to flow naturally into your sales pipeline.
We are reliable, budget friendly and scalable.

Our Totally Bonkers 60 Second Explainer Video

Welcome to the Future of B2B Sales

The Art of Prospecting

There are 8 critical steps to every SoPro prospecting campaign.
Each step has a raft of actions, processes, systems and quality measures within it, all delivered like clockwork by Team SoPro, the Prospecting Guardians of the Universe.

  • PLANNING & SETUP

  • FULL MARKET ASSESSMENT

  • PROSPECT IDENTIFICATION

  • TECHNICAL SETUP

  • EXCEPTIONAL MESSAGING

  • DAILY
    OUTREACH

  • TRACKING & CHASING

  • CRM

    CRM INTEGRATION

  • OBSESS & OPTIMISE

FULL MARKET ASSESSMENT

  • Confirm target locations, industries, company sizes, prospect job titles and keywords in scope.
  • Map markets and circulate segmented market breakdown and sample prospects for approval.

PROSPECT IDENTIFICATION

  • Hand-build a live database of qualified prospects.
  • Source verified contact details for each prospect.
  • Upload campaign exclusions, clients, active opportunities and personal connections.

TECHNICAL SETUP

  • Set up domain and configure DNS.
  • Blacklist check and deliverability testing.
  • Test email config, spam terms and bad links.
  • Set up responder and unsub tracking.

EXCEPTIONAL MESSAGING

  • Build the perfect introductory email, highly personalized with a conversational tone.
  • Craft messaging to flow naturally into your sales process. Usually asking for a meeting or a call.

DAILY OUTREACH

  • Contact 50 fresh prospects every day.
  • Passive social engagement each prospect.
  • Directly engage each prospect with an awesome personalized 1-2-1 email introduction.

TRACKING & CHASING

  • Classify and log all responses daily.
  • Create tactful, light, informal or humorous chaser emails and continue with 2nd, 3rd and 4th stage emails to all non-responders.

CRM INTEGRATION

CRM
  • Pre integrated with all mainstream CRM platforms.
  • Campaign data syncs directly with Hubspot, Salesforce, Pipedrive, Zoho.
  • Assign source codes and sales owners.

OBSESS & OPTIMISE

  • Access the world’s best campaign reporting hub.
  • Review real time performance by segment.
  • Adjust targeting, tech config and/or messaging copy to improve performance daily/weekly.

PLANNING & SETUP

  • Assemble and introduce the team.
  • Agree campaign strategy and objectives.
  • Full compliance assessment.
  • Resource planning and activity scheduling.

SoPro in Video

The SoPro Story

This brief intro video outlines our prospecting service and some of the specific problems we solve as we continue to help our amazing clients grow. Welcome to SoPro.

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SoPro for Businesses With Sales Teams

SoPro comes in a variety of flavours (…all awesome). One of the most common and most effective ways that businesses use SoPro, is to support existing sales teams with a consistent flow of leads. Let’s be honest, salespeople don’t enjoy prospecting, they really don’t like cold calling and they HATE admin. Should those 3 elements really form 60% of their role? In this video team SoPro talk through aspects of the SoPro service that are more relevant to businesses with an existing sales team.

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SoPro – a Client’s Story

In this video, Tim Cumming, Director at Working Beautifully, talks through his experience as a SoPro client. We’ve been rocking Tim’s world for years now and we’ve loved watching the Working Beautifully brand and business grow from strength to strength as we’ve helped him land client.. after client… after client. Nobody knows the SoPro service better than this guy.

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DIY SoPro

SoPro knows the best way for businesses to appreciate our service is to run a prospecting campaign yourselves. This parody video is our handy how to guide for a DIY SoPro campaign.

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Totally Bbonkers 60 Second Explainer

What better way to convey the surreal magic of the SoPro service than through an animated 60-second explainer video, starring a flying submarine. We commissioned the experts over at Sentio Space to encapsulate SoPro’s fantastical prospecting machine in under a minute. And we don’t mind admitting they totally nailed it.

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SoPro – Secretly a Tech Firm, Dressed up as a B2B Marketing Agency...

Introducing the 2019 SoPro Hub

Watch this short video to learn about the amazing SoPro Hub and how it can give you 24/7 visibility on your SoPro campaign.

The SoPro Hub is super intuitive and allows your geeky side to totally self-indulge with everything you need to know about your prospecting campaign.
View real time campaign dashboards, review messaging and communications logs, plus access our famous reporting suite, showcasing campaign activity, performance and lead rates by market segment.

Prospects Engaged

An important list. Storing the yesses, noes and maybes in a dynamic table so we can explore the patterns, optimise our approach and improve your results week after week.
Sounds exhausting...? It’s a labour of love.

Companies Engaged

A rolling scorecard of the businesses SoPro have engaged on your behalf, together with the individuals contacted and a full audit trail of messages, responses and engagement events such as email opens or website visits.

Exclusions Management

We recognise the importance of watertight exclusion management. SoPro accepts exclusions by company (I.e. domain level) or at individual level (I.e. by email).
We’re obsessed with feeding you great prospects. Naturally that requires a bit of weeding.
Give us the nod and we’ll steer well clear of your campaign exclusions.

Email Templates Management

Gaze in wonder at the email copy carefully crafted just for you.
Experience has given us great insight into what works and what doesn’t, and we genuinely excel ourselves here. SoPro email copywriters regularly produce some of the best prospecting messaging in the world and this panel gives you great visibility across live email templates, subject lines and performance by email version.

Compliance

We’ve slept through a lot of legal briefings to ensure that every SoPro campaign complies with the laws of the land.
To support the GDPR our campaign compliance centre offers useful tools such as automated subject access request (SAR) handling) , legitimate interest assessment docs, unsubscribe management and notifications, template FAQ responses. It’s a compliance officers dream.
This page is 55% us showing off… and 55% critical functionality. Adding up to the usual 110% you can expect from every SoPro campaign.

CRM Integration

SoPro integrates directly with Salesforce, Hubspot and Pipedrive among other leading CRM systems.
This interface is where the magic happens. Punch in your API key and watch prospects magically drop into your CRM account.
Prospects are source coded and assigned to sales agents in accordance with your setup.

Reports

For the geek inside all of us. Real-time reports on campaign performance by sector, size and blah-blah-blah.
We strongly advise removal of socks before viewing SoPro campaign reporting suite. We’ve had a few “incidents” recently and the truth is they’ll be knocked clean off.

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How Does Your Campaign Stack up Against The SoPro Cross-Campaign Averages?

Enter your pitch, proposal and close rates to view the exact (...ish) cost of each deal closed through your super-charged SoPro prospecting sales channel.


1000

PROSPECTS ENGAGED PER MONTH


140

14% OF PROSPECTS ENGAGED (SOPRO AVERAGE)


38

3.8% OF PROSPECTS ENGAGED (SOPRO AVERAGE)


29

75% OF LEADS PITCHED (CLIENT AVERAGE)


12

40% OF PITCHES LEADING TO PROPOSAL (CLIENT AVERAGE)


4

ONE IN THREE PROPOSALS WON (CLIENT AVERAGE)

You're in Safe Hands with SoPro
Book in a Discovery Call Now!

9 times out of 10 we can call you back within 15 minutes

Don’t Just Take Our Word for it…

Cross Campaign Stats

Prospects Engaged

Open Rate

Responses

Leads

Cost per Lead

*Sep 18 - Sep 19

Cross Campaign Stats

SoPro makes bold performance claims.

There is no better way to substantiate our claims than by publishing our results.

Each month we publish the SoPro Cross Campaign Stats from the preceding 12 months, giving unprecedented visibility across all live prospecting activity

This total transparency approach enables clients to assess typical campaign performance levels before booking.

It also keep us on our toes in the best way possible.

Data Should be Free

Client Case Studies

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Colour Me Social

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Talent Pool

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Takumi

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Secondsight

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Nine Feet Tall

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Intrigger

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Hello Customer

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Brightsourced

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Axonn

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Working Beautifully

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Origami Mail

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Prime Fulfilment

SoPro Customer References

Speak with our customers

Prospective SoPro clients often request to speak with existing or previous customers.

To support this we maintain a library of references, typically current clients who are happy to discuss their experience with our prospective customers, usually over a quick call.

Due to the time intensive nature of reference calls, we operate a rotation system to avoid over-burdening clients. Please allow us 24 hours for reference provision.

We also politely request all reference calls are pre-arranged by email.

Client Reference

“…and they were only supposed to blow the bloody doors off”

Every SoPro Campaign Complies Fully with US, UK and European Regulations

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Full CRM Integration

SoPro plugs directly into Hubspot, Salesforce, Podio and Pipedrive to support API based inter-platform lead exchange. It couldn’t be easier.

Simply select your CRM from the list of integrated partners, enter your API credentials (we’ll tell you where to get these), then kick back and watch your leads drop directly into your CRM. Prospects arrive with lead source and sales owner assigned.

CRM Intergration
CRM Intergration
CRM Intergration
CRM Intergration

What do Clients Say about SoPro?

Paragon Skills wanted to utilise an innovative and unique way to reach its client base who tend to be larger organisations across a wide range of industry sectors. This was a new approach and investment for us, however we have been delighted with the results, even within a relatively short period of time since we launched. SoPro has generated a high number of quality leads and referrals across a wide range of businesses that has not only created a pipeline of new business opportunities but also raised our brand profile and presence in our core market sectors. The team at SoPro have helped us every step of the way – giving us practical advice and guidance to ensure we achieve the best results from our campaign and ultimately results from a our investment. It’s been a true partnership and we look forward to continuing our work with them.

Clent Testimonials

Phil Hitchcox

Client Solutions Director - Paragon Skills

We have found our partnership with Sopro seamless. The relationship we hold with them is very open and transparent and we are able to work both collaboratively and effectively in our marketing effort. The sopro Hub gives us incredible visibility on our email responses to the data and all the information we need is housed in one place and making it simple to navigate through.

Clent Testimonials

Alex Simpson

Marketing Executive - Omni RMS

SoPro’s customer service is always first-class. They are available to help resolve questions and challenges and because of their experience, their guidance on campaign structure and content often adds another dimension too. Both the teams in Brighton and Skopje are always prepared to go the extra mile. I always enjoy working with such innovative teams who are as committed to our business success as their own. They really put customers first and applied expert insight that significantly improved the performance of our campaigns.

Clent Testimonials

Faisal Mahmud

Associate Director Digital & Media Planning - Tata

We have been using the SoPro service for over a year and have been very happy with the results in this time. We’ve gained a good number of new clients and continue to build a healthy sales pipeline. Their customer service has been fantastic - our account managers are incredibly responsive and work with us to ensure we are receiving high quality leads. They react quickly and advise regularly to ensure we are working in line with our vision, brand and strategy. SoPro form a large part of our on going marketing channel. I’d certainly recommend them to anyone considering ways to revamp their lead generation activity.

Clent Testimonials

Arthur Bradbury

Managing Director - Nestor

Working with SoPro has enabled us to present Viadynamics’ offer to key decision makers. It has generated conversations with a number of organisations and won us new customers. The SoPro platform is very efficient, and their customer service is excellent.

Clent Testimonials

Nicholas Duggan

Partner - Viadynamics

The SoPro activity has exceeded my expectations and I’m seriously impressed with the quality of leads. Not only this, the campaign has also given us vital insight into our target markets which has helped us shape our internal strategies. I see SoPro as our marketing department rather than supplier. The customer service is 5 stars and our account managers always go above and beyond to look after us and the performance of our campaigns. Thank you SoPro

Clent Testimonials

John Oxford

Operations Director - Scala4

SoPro makes it simple to start new conversations. Their analytical approach, continuous monitoring and guidance is very valuable when you are trying to reach a busy audience.

Clent Testimonials

Frode Nortvedt

Global Retail Director - Papirfly

As we approached the start of 2019, we were ready to launch an exciting new proposition in the shape of BPS Labs – consultative workshops for HR leaders. But we needed a service provider we could rely on to reach the right people at the right time with the right message.  SoPro has more than ticked those boxes and turbo-charged our outreach compared to other channels. Added to that, their customer service is second to none. We’ve developed a true partnership with Melina, Ivana and team.”

Clent Testimonials

William Geldart

Marketing Manager  - BPS World

We have used SoPro for a few years now and have found it a very useful tool to introduce our products to new customers . SoPro actively monitor and suggest improvements to the campaigns so we target the right groups of companies and we have been successful in winning many national key accounts using this marketing approach. In short the ROI using SoPro for GCT has been outstanding”.

Clent Testimonials

Caroline Meikle

Business Development Director - Green Cross Training

We would like to say thank you to all of those at SoPro who helped us run an effective lead generation exercise – your customer support was fantastic at every step of the way!  Your experts took the hassle out of putting together the campaign by composing effective emails and the regular phone catch ups helped us fine tune the details and helped us make informed decisions using a scientific approach. The SoPro Hub was impressive providing analysis of the campaign results by sector, business size, job title etc - incredibly insightful! Compared to previous marketing channels we have used, these leads were extremely strong and targeted the right people – we would definitely consider running a similar campaign in the future – but for now we have a lot of leads to follow up on!”

Clent Testimonials

Emily Dwan

Business Improvement Manager - Speck & Burke

We’ve tried several different lead gen and sales enablement tools, but none have performed as well as the campaigns we run with SoPro. We are regularly receiving positive responses from prospects that fit our marketing criteria and have generated solid opportunities from those conversations in both our US and UK regions. Additionally, SoPro’s customer service is among the best – they’ve quickly addressed any issues, regularly monitor our campaigns for changes and improvements, and they provide great communication for working together to achieve our sales goals”.

Clent Testimonials

Katie McCauley

Synergy NA - Snapfulfil (USA)

SoPro seem to have found a “secret sauce” which works for business development communications and does not disrespect,  annoy or alienate the recipients! We have tried other superficially similar services (which depended too much on LinkedIn and did not deliver) whereas SoPro genuinely have a couple of uniques which has resulted in new business and a very healthy pipeline for us.

Clent Testimonials

Ken Thompson

Managing Director - Business Simulations Limited

SoPro’s customer service is second to none. They are always available to help resolve and questions or challenges that we have and because of their experience their guidance on campaign structure and content is invaluable. Both the teams in Brighton and Skopje are always prepared to go the extra mile. It’s fantastic to work with such an innovative team that are as committed to our business success as their own. They really put us first and bring excellent expert insight that has significantly improved the results our campaigns deliver.

Clent Testimonials

Ruairí Kell

Sales Development - Boxever

We were very surprised at the volume of replies and conversations the SoPro service generated for us, we’re now busy working our way through them!

Clent Testimonials

Jon Lawford

Head of European New Business - Takumi

I really like the level the detail you receive in the reports from SoPro, the service runs like clockwork and the team really know how to get results. The campaign was a complete success and we are expanding our use of SoPro later this year.

Clent Testimonials

Sheila Mitham

Client Services Director - Intrigger

We were not expecting to get as many responses as we did and have already closed some significant business from the leads provided. By having SoPro initiate the engagement, we can then carry on the conversation to build the relationships with the right people.

Clent Testimonials

Simon Smith

Director - Bright Sourced

Thank you SoPro team, we are very happy with the results we have seen from our campaign and can’t wait to kick off another campaign!

Clent Testimonials

Ben Tresham

UK Sales Director - Hello Customer

I spend most of my time designing so to have SoPro doing my prospecting not only saved me time, but also helped me avoid a task I really don’t enjoy!

Clent Testimonials

Chris Hollands

Owner - Origami

With a large potential customer base but a relatively small team, we wanted to scale our sales without building our internal business development operation. SoPro have managed our email outreach effectively, meaning that we have had a steady stream of new leads; we’ve continued to work with them and it’s been a good investment.

Clent Testimonials

Tom Davenport

Co-Founder - Talentpool

We first started working with SoPro back in April and the response was so good we had to actually pause our activity to catch up with the projects we won. It is not just the results we are impressed with, but the on going advice and support we have received, it feels more like a working partnership

Clent Testimonials

Timothy Cumming

Founder - Working Beautifully

I trialled the SoPro service as an alternative to direct hire. Great stats and an awesome team mean I won’t be switching the service off any time soon.

Clent Testimonials

Phillip Hawkins

Managing Director - Colour Me Social

We decided to use SoPro to promote an HR breakfast event we were hosting, ideally finding 16 people to attend. The results were even better than we expected, so much so we had to put on another event later that morning, and we even managed to fill a future date with those that couldn’t make it.

Clent Testimonials

Matthew Mitten

Partner - Second Sight

Axonn trialled SoPro in Q2 2015.  The service rapidly earned it’s stripes and we have identified, engaged with and signed an impressive client pool directly through SoPro activity. SoPro now represents one of our primary sales channels for direct B2B outreach.  Such has been the success, Axonn has partnered directly with SoPro to offer the service to Axonn’s B2B clients.

Clent Testimonials

Fergus Parker

CEO - Axonn Media