Supercharge your sales team.

Save time and money with a SoPro enabled pipeline.

Working in partnership, we create sales conversations with only the strongest leads for your sales team to close day after day.

Effortlessly secure new customers and stay one step ahead of your competition.

Build your reputation. Increase your revenue. Grow faster.

Book a demo today
Call Now: +44 (0)20 3988 3940

AWARDS & PRESS

IT’S A HATTRICK AS WE COLLECT AWARD #3...
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Our Totally Bonkers 60 Second Explainer Video

Every SoPro Campaign Complies Fully with US, UK and European Regulations

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4.9/5 Star Rating on Capterra

Recent testimonials

The SoPro service offers us complete flexibility. Working with the SoPro team, marketing messages can be modified quickly to maximise responses and adapt to changes. The flow of prospects can be controlled to fit comfortably with available resources and allow for seasonal changes. Moving from a mainly passive marketing strategy to the pro-active SoPro service has transformed our sales model. We now have a controllable stream of potential clients from within our target markets giving us a constantly full pipeline to work on.

Stephen Craine

Director, Sales Agents UK - Sales Agents UK

We have been using the SoPro service for over a year and have been very happy with the results in this time. We’ve gained a good number of new clients and continue to build a healthy sales pipeline. Their customer service has been fantastic - our account managers are incredibly responsive and work with us to ensure we are receiving high quality leads. They react quickly and advise regularly to ensure we are working in line with our vision, brand and strategy. SoPro form a large part of our on going marketing channel. I’d certainly recommend them to anyone considering ways to revamp their lead generation activity.

Arthur Bradbury

Managing Director - Nestor

Paragon Skills wanted to utilise an innovative and unique way to reach its client base who tend to be larger organisations across a wide range of industry sectors. This was a new approach and investment for us, however we have been delighted with the results, even within a relatively short period of time since we launched. SoPro has generated a high number of quality leads and referrals across a wide range of businesses that has not only created a pipeline of new business opportunities but also raised our brand profile and presence in our core market sectors. The team at SoPro have helped us every step of the way – giving us practical advice and guidance to ensure we achieve the best results from our campaign and ultimately results from a our investment. It’s been a true partnership and we look forward to continuing our work with them.

Phil Hitchcox

Client Solutions Director - Paragon Skills

SoPro’s customer service is always first-class. They are available to help resolve questions and challenges and because of their experience, their guidance on campaign structure and content often adds another dimension too. Both the teams in Brighton and Skopje are always prepared to go the extra mile. I always enjoy working with such innovative teams who are as committed to our business success as their own. They really put customers first and applied expert insight that significantly improved the performance of our campaigns.

Faisal Mahmud

Associate Director Digital & Media Planning - Tata

The SoPro activity has exceeded my expectations and I’m seriously impressed with the quality of leads. Not only this, the campaign has also given us vital insight into our target markets which has helped us shape our internal strategies. I see SoPro as our marketing department rather than supplier. The customer service is 5 stars and our account managers always go above and beyond to look after us and the performance of our campaigns. Thank you SoPro

John Oxford

Operations Director - Scala4

As we approached the start of 2019, we were ready to launch an exciting new proposition in the shape of BPS Labs – consultative workshops for HR leaders. But we needed a service provider we could rely on to reach the right people at the right time with the right message.  SoPro has more than ticked those boxes and turbo-charged our outreach compared to other channels. Added to that, their customer service is second to none. We’ve developed a true partnership with Melina, Ivana and team.”

William Geldart

Marketing Manager  - BPS World

We would like to say thank you to all of those at SoPro who helped us run an effective lead generation exercise – your customer support was fantastic at every step of the way!  Your experts took the hassle out of putting together the campaign by composing effective emails and the regular phone catch ups helped us fine tune the details and helped us make informed decisions using a scientific approach. The SoPro Hub was impressive providing analysis of the campaign results by sector, business size, job title etc - incredibly insightful! Compared to previous marketing channels we have used, these leads were extremely strong and targeted the right people – we would definitely consider running a similar campaign in the future – but for now we have a lot of leads to follow up on!”

Emily Dwan

Business Improvement Manager - Speck & Burke

We’ve tried several different lead gen and sales enablement tools, but none have performed as well as the campaigns we run with SoPro. We are regularly receiving positive responses from prospects that fit our marketing criteria and have generated solid opportunities from those conversations in both our US and UK regions. Additionally, SoPro’s customer service is among the best – they’ve quickly addressed any issues, regularly monitor our campaigns for changes and improvements, and they provide great communication for working together to achieve our sales goals”.

Katie McCauley

Synergy NA - Snapfulfil (USA)

SoPro’s customer service is second to none. They are always available to help resolve and questions or challenges that we have and because of their experience their guidance on campaign structure and content is invaluable. Both the teams in Brighton and Skopje are always prepared to go the extra mile. It’s fantastic to work with such an innovative team that are as committed to our business success as their own.

Ruairí Kell

Sales Development - Boxever

Axonn trialled SoPro in Q2 2015.  The service rapidly earned it’s stripes and we have identified, engaged with and signed an impressive client pool directly through SoPro activity. SoPro now represents one of our primary sales channels for direct B2B outreach.  Such has been the success, Axonn has partnered directly with SoPro to offer the service to Axonn’s B2B clients.

Fergus Parker

CEO - Axonn Media

Watch Our Video Case Studies

“One of the great things about working with SoPro is the dedicated team of professionals we have at the other end of the phone... For us, there really is no question. Having a prospecting service is vastly more beneficial than just having the tool. Put simply, it’s transformed our business.”

Nick Washington-Jones, Managing Director, Tack UK

“Before SoPro I was reliant on networking and on a trickle of inbound leads for new business. When I decided I needed to grow the company I took on SoPro and immediately the number of leads I was getting skyrocketed. It was the solution we needed to our new business challenges.”

John Ashton, Founder, Write Arm

The Art of Prospecting

There are 9 critical steps to every SoPro prospecting campaign.
Each step has a raft of actions, processes, systems and quality measures within it, all delivered like clockwork by Team SoPro, the Prospecting Guardians of the Universe.

  • PLANNING & SETUP

  • FULL MARKET ASSESSMENT

  • PROSPECT IDENTIFICATION

  • TECHNICAL SETUP

  • EXCEPTIONAL MESSAGING

  • DAILY
    OUTREACH

  • TRACKING & CHASING

  • CRM

    CRM INTEGRATION

  • OBSESS & OPTIMISE

FULL MARKET ASSESSMENT

  • Confirm target locations, industries, company sizes, prospect job titles and keywords in scope.
  • Map markets and circulate segmented market breakdown and sample prospects for approval.

PROSPECT IDENTIFICATION

  • Hand-build a live database of qualified prospects.
  • Source verified contact details for each prospect.
  • Upload campaign exclusions, clients, active opportunities and personal connections.

TECHNICAL SETUP

  • Set up domain and configure DNS.
  • Blacklist check and deliverability testing.
  • Test email config, spam terms and bad links.
  • Set up responder and unsub tracking.

EXCEPTIONAL MESSAGING

  • Build the perfect introductory email, highly personalized with a conversational tone.
  • Craft messaging to flow naturally into your sales process. Usually asking for a meeting or a call.

DAILY OUTREACH

  • Contact 50 fresh prospects every day.
  • Passive social engagement each prospect.
  • Directly engage each prospect with an awesome personalized 1-2-1 email introduction.

TRACKING & CHASING

  • Classify and log all responses daily.
  • Create tactful, light, informal or humorous chaser emails and continue with 2nd, 3rd and 4th stage emails to all non-responders.

CRM INTEGRATION

CRM
  • Pre integrated with all mainstream CRM platforms.
  • Campaign data syncs directly with Hubspot, Salesforce, Pipedrive, Zoho.
  • Assign source codes and sales owners.

OBSESS & OPTIMISE

  • Access the world’s best campaign reporting hub.
  • Review real time performance by segment.
  • Adjust targeting, tech config and/or messaging copy to improve performance daily/weekly.

PLANNING & SETUP

  • Assemble and introduce the team.
  • Agree campaign strategy and objectives.
  • Full compliance assessment.
  • Resource planning and activity scheduling.

Want to calculate your cost per opportunity? Check out our sales funnel

How does your campaign stack up against the SoPro cross-campaign averages? Enter your pitch, proposal and close rates to view the exact (...ish) cost of each deal closed through your super-charged SoPro prospecting sales channel.


1000

PROSPECTS ENGAGED PER MONTH


140

14% OF PROSPECTS ENGAGED (SOPRO AVERAGE)


37

3.7% OF PROSPECTS ENGAGED (SOPRO AVERAGE)


28

75% OF LEADS PITCHED (CLIENT AVERAGE)


11

40% OF PITCHES LEADING TO PROPOSAL (CLIENT AVERAGE)


4

ONE IN THREE PROPOSALS WON (CLIENT AVERAGE)

Calculate the Impact on Your Business

Want to find out what SoPro could enable your business to achieve? Simply answer the following questions and our clever calculator will do the rest!

Calculate

Don’t Just Take Our Word for it…

View our LIVE Cross campaign stats: Updated: 04:49 June 3rd 2020

Cross Campaign Stats

SoPro makes bold performance claims.

There is no better way to substantiate our claims than by publishing our results.

Each month we publish the SoPro Cross Campaign Stats from the preceding 12 months, giving unprecedented visibility across all live prospecting activity

This total transparency approach enables clients to assess typical campaign performance levels before booking.

It also keep us on our toes in the best way possible.

Book a demo today