Our experts target, research and engage prospects on behalf of your sales team.
Prospects are engaged on a 1-to-1 basis with personalised, conversational introductions, designed to flow naturally into your sales pipeline.
We are reliable, budget friendly, fully compliant and scalable.
There are 8 critical steps to every SoPro prospecting campaign.
Each step has a raft of actions, processes, systems and quality measures within it, all delivered like clockwork by Team SoPro, the Prospecting Guardians of the Universe.
Expert campaign onboarding
Full compliance assessment
Planning & scheduling
Identify campaign objectives, set targets, dates and plan campaign approach.
GDPR compliance audit to ensure campaign complies with the General Data Protection Regulation (GDPR) and Privacy and Electronic communications Regulations (PECR).
Agree target profiles
Sample prospect list
Locations, industries, company size brackets, target job titles.
Map markets and circulate the segmented prospect universe for review.
Identify & qualify prospects
Source contact details
Build a live prospect database and quality check every result by hand.
Source and verify contact details for each valid prospect, including email.
Filter campaign exclusions, existing personal contacts, active clients, previous responders and global suppressions.
Tracking & unsubscribes
Email config testing. Domain blacklist and email deliverability testing. DNS updates or new domains if needed.
Set up delivery, click, open and response tracking.
Email Awesomeness checker.
Write the perfect intro
Punchy & personalised
Weave the SoPro magic!
Produce the perfect introductory email, highly personalized with a conversational tone.
Crafted to flow naturally into your sales process. Usually asking for a meeting or a call.
Go! Go! Go!
Daily import to CRM
Passive engagement (social)
Direct engagement (email)
Source and queue 50 – 100 fresh prospects every day
Passively engage each prospect via social channels.
Directly engage each prospect With an awesome personalized email intro
Response management (via CRM)
Pen the perfect follow up
Categorise and log responses
Create tactful, light, informal or humorous chaser emails and continue engagement with 2nd, 3rd and 4th stage chaser emails to all non-responders.
Live performance analysis
Sales pipeline review
The world’s best campaign report format.
Review response rates, deals closed and general campaign performance by segment on a weekly basis.
Adjust targeting, technical settings and/or messaging to improve delivery rates, open rates and lead rates.
9 times out of 10 we can call you back within 15 minutes
Cost per Lead
SoPro makes bold performance claims.
There is no better way to substantiate our claims than by publishing our results.
Each month we publish the SoPro Cross Campaign Stats from the preceding 12 months, giving unprecedented visibility across all live prospecting activity
This total transparency approach enables clients to assess typical campaign performance levels before booking.
It also keep us on our toes in the best way possible.
Prospective SoPro clients often request to speak with existing or previous customers.
To support this we maintain a library of references, typically current clients who are happy to discuss their experience with our prospective customers, usually over a quick call.
Due to the time intensive nature of reference calls, we operate a rotation system to avoid over-burdening clients. Please allow us 24 hours for reference provision.
We also politely request all reference calls are pre-arranged by email.
“…and they were only supposed to blow the bloody doors off”
SoPro plugs directly into Hubspot, Salesforce, Podio and Pipedrive to support API based inter-platform lead exchange. It couldn’t be easier.
Simply select your CRM from the list of integrated partners, enter your API credentials (we’ll tell you where to get these), then kick back and watch your leads drop directly into your CRM. Prospects arrive with lead source and sales owner assigned.
SoPro seem to have found a “secret sauce” which works for business development communications and does not disrespect, annoy or alienate the recipients! We have tried other superficially similar services (which depended too much on LinkedIn and did not deliver) whereas SoPro genuinely have a couple of uniques which has resulted in new business and a very healthy pipeline for us.
SoPro’s customer service is second to none. They are always available to help resolve and questions or challenges that we have and because of their experience their guidance on campaign structure and content is invaluable.
We were very surprised at the volume of replies and conversations the SoPro service generated for us, we’re now busy working our way through them!
I really like the level the detail you receive in the reports from SoPro, the service runs like clockwork and the team really know how to get results. The campaign was a complete success and we are expanding our use of SoPro later this year.
We were not expecting to get as many responses as we did and have already closed some significant business from the leads provided. By having SoPro initiate the engagement, we can then carry on the conversation to build the relationships with the right people.
Thank you SoPro team, we are very happy with the results we have seen from our campaign and can’t wait to kick off another campaign!
I spend most of my time designing so to have SoPro doing my prospecting not only saved me time, but also helped me avoid a task I really don’t enjoy!
With a large potential customer base but a relatively small team, we wanted to scale our sales without building our internal business development operation. SoPro have managed our email outreach effectively, meaning that we have had a steady stream of new leads; we’ve continued to work with them and it’s been a good investment.
We first started working with SoPro back in April and the response was so good we had to actually pause our activity to catch up with the projects we won. It is not just the results we are impressed with, but the on going advice and support we have received, it feels more like a working partnership
I trialled the SoPro service as an alternative to direct hire. Great stats and an awesome team mean I won’t be switching the service off any time soon.
We decided to use SoPro to promote an HR breakfast event we were hosting, ideally finding 16 people to attend. The results were even better than we expected, so much so we had to put on another event later that morning, and we even managed to fill a future date with those that couldn’t make it.
Axonn trialled SoPro in Q2 2015. The service rapidly earned it’s stripes and we have identified, engaged with and signed an impressive client pool directly through SoPro activity. SoPro now represents one of our primary sales channels for direct B2B outreach. Such has been the success, Axonn has partnered directly with SoPro to offer the service to Axonn’s B2B clients.