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Welcome to the Sopro blog.

Welcome to the Sopro blog. We'll cover anything and everything that helps you sell more, including data-driven insights, email marketing tips, prospecting thought leadership, and sales and marketing best practice.

September 11, 2023

Beyond the inbox: advanced email lead generation techniques

James Mills

This post covers best practice in email outreach, and reveals 6 advanced email lead generation techniques that move beyond simple email.

Email lead generation Lead generation
September 6, 2023

Building an email list from scratch: a comprehensive guide

Tom Pople

How to build your own sales email list and tips for making the process quicker and easier - without compromising the quality of your data!

B2B data email list
August 31, 2023

The ultimate guide to email prospecting

James Kenny

We cover what email prospecting is, outline an email prospecting strategy and investigate some different ways to optimise results.

August 17, 2023

Sales action heroes: 7 reasons SMEs should outsource B2B prospecting

Kit Smith

Be an SME action hero while your trusted sidekicks handle the grunt work. Here's why you should outsource your B2B prospecting.

July 28, 2023

How to sign off a sales email

Colette Hagan-Young

Why a good closing line is important for sales emails, what makes a good sign off, and examples of great closers that get responses.

Email content
July 24, 2023

Should you send gifts to potential clients? 

Colette Hagan-Young

How gifting works in sales prospecting, the regulations around it, and how to use gifting to get new clients.

B2B sales