Sopro’s B2B email marketing services are a sophisticated and cost-effective way to drive new sales opportunities.
We build bespoke email outreach campaigns that align with your goals, are highly personalised for each prospective customer, and are continually optimised.
We write the emails and build your campaigns, but emails come from your team, with replies landing in their inbox. Contact prospects directly at scale and drive sales calls from your target market.
We’ve been revolutionising B2B email marketing for almost a decade. You’ll get a dedicated team of experts who between them have experience running over 22,000 outbound email campaigns.
We’re an email marketing agency with a difference, blending a managed email service with advanced tech, best-in-class data, powerful integrations, and layering additional touchpoints to increase results.
86% of 400 B2B buyers surveyed say email prospecting delivers “good to excellent” ROI.
*The State of Prospecting 2024
$342 Cost per lead
2% Lead Rate
Marketing Director
$46 Cost per lead
7% Lead Rate
Business Development Director
$48 Cost per lead
7% Lead Rate
Director and Co-founder
We take care of the prospecting, increasing business efficiencies with a consistent stream of sales enquiries. Meanwhile, your team can focus on nurturing and closing deals, closing more sales, and driving growth.
Sopro’s team creates and optimises your cold email marketing strategy, building effective campaigns that fill sales funnels with a reliable flow of qualified leads. Unlike lengthy inbound marketing efforts, our experts drive sales calls through direct contact with your potential customers, and onboarding takes as little as three weeks.
Here’s how our email marketing services works:
Every email marketing agency will produce leads. But we aim to give you sales opportunities that move the needle, not a list of unqualified prospects.
That’s why we conduct a thorough onboarding process to understand your business goals, brand, products and customers. We need to understand your business before we build email sequences that will drive results.
This in-depth onboarding process is the foundation for us to build a bespoke email list from live data. Fully unique to you and 100% compliant, we use 160 data points to zero in on your ideal audience.
With Sopro, you get up-to-date email addresses and contact details for every potential customer. Nothing’s ever left to chance.
With domain warmup, dedicated IP address and more, there’s some serious science behind the success of our B2B campaigns.
Our email deliverability managers work closely with your campaign team to ensure emails land in the inbox, not the spam folder. Our campaigns have strict adherence to email sender rules, following up-to-date guidance from email leaders like Google and Yahoo.
With nine years of experience at the forefront of email prospecting, we know how to craft compelling B2B email marketing campaigns that cut through.
With in-depth customer segmentation, a hyper-personalised tone of voice that feels like you're in the room and a cadence of well-timed emails AB tested by experts, we’ve got campaign management covered.
Our digital strategy doesn’t stop with snappy, personalised emails. We improve results by layering other touchpoints across a wide range of channels.
We activate LinkedIn outreach when a prospect shows interest and can trigger personalised web chat when prospects hit your site. You can sync your display ad audiences with your email marketing, add redeemable gifts, and even use prospect phone numbers if you like picking up the phone.
We’ll run a full campaign for every prospect, but all our email communications and other messages come from your team - not ours.
On top of that, every warm, qualified lead will go straight into their inbox - ready to pick up and close. After all, nobody knows how to sell your business like you. A lifetime of customer loyalty starts here.
With Sopro, you’ll always have access to live results via the portal, weekly summary emails from your campaign team and regular check-in and strategy calls.
But the knowledge sharing doesn't stop there. You’ll also get actionable insights into who’s visiting your website and how they interact with your campaign.
Although it’s great for shaping future sales and digital marketing efforts, our detailed and transparent results reporting isn’t just for your benefit.
Our team monitors the campaign to test, suggest and optimise any improvements. At Sorpro, strategy reviews and feedback fuel everything we do - nothing’s set in stone. Instead, we test, learn and go again.
Email was rated the most reliable channel for driving leads by B2B buyers.
*The State of Prospecting 2024
The difference with Sopro is our email marketing experts build outreach campaigns that are laser-focused on your goals, highly personalised per prospect and continually optimised. Here’s what you’ll get:
Sales qualified leads
High-intent leads who’ve replied to your campaign, are ready to buy and are waiting for a call with your sales team.
Marketing qualified leads
Empower marketing teams with powerful audience insights. Convert leads who’ve positively engaged with your campaign and shown purchase intent, but need a little nurturing.
Portal with tech integrations
Powerful tools like IP match for seeing who’s hitting your site, Adsync to seamlessly target your B2B audience with paid ads on B2C channels. Personalised web chat, CRM sync and more.
Your audience, your exclusive leads
Leads are exclusively yours and earned from a unique outreach journey in your campaign. Just warm responses from prospects in your campaign. Ideal for converting into sales.
Fully compliant campaigns that scale
A live, hand-picked audience is created exclusively for your campaign, using fully compliant data and processes. Our technical set-up is also best-in-class, ensuring a high delivery rate.
Your data, always
An entire audience of engaged prospects and a rich wealth of data — including their emails, phone numbers, social profiles, and campaign and web activity — are yours to keep.
Track prospects with results dashboards
Access real-time results with campaign dashboards and sync up with your website and workflows. Track a prospect from your email to your website and monitor their activity.
The most advanced email sequences
We send the right email, at the right time to each prospect - you just keep an eye on your inbox. Each email benefits from the 86 million we’ve already delivered.
Sopro’s secret sauce is a special blend of experience, data and technology. We’ve built a world-class tech system that collates and verifies data from multiple sources to build a brand-new, bespoke list for each client. Here’s how it works:
We’ve built our very own big data solutions with multiple layers of algorithms, masses of website crawl data, and multiple email verification systems. Plus we’ve partnered with market-leading providers of specific datasets.
On top of all this, we use IP matching to add relevant but previously unknown prospects and companies to your dataset.
Finally, our in-house Compliance Officer ensures we adhere to all relevant regulations, including GDPR, CAN-SPAM, CCPA, and all other relevant guidance.
This means we have up-to-date, compliant contact details for every contact. And 160 data points ensure we zero in on your target persona, creating a tailored and targeted email list.
Sopro compliments your existing campaigns with easy audience exclusions and effortless integrations.
Synchronise your outreach with your website and CRM.
Sopro integrates with all market leading CRM platforms
Log in to the Client Portal anytime and access a wealth of data. Full control and transparency, at your fingertips:
Sell more
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