UK and Ireland
Finance Director, Finance Manager, Credit Control Manager
Coface offers businesses credit insurance to protect them against trading risks. They support companies globally to make credit decisions that will improve their ability to sell on the domestic and export markets.
Their aim overall is to become the most agile, global trade credit insurance partner in the industry, and they were looking to Sopro to help them grow their business.
Coface wanted to increase its lead generation and ROI without exhausting its resources. They needed quality data specific for their potential market.
Sopro provided the high quality, industry-specific data that Coface needed and targeted that market. Sopro used their expertise and personalisation to drive higher lead generation for Coface.
By August 2022, Sopro had assisted Coface in securing almost 400 leads. With over 47,000 emails sent and over 17,000 emails opened, Coface’s Lead Rate rocketed to 3.5% in August this year – above the average of 3.1% across all industries. Sopro enabled Coface’s sales teams to focus on selling, and positively impacted their business growth.
|Year||Month||Prospects||Emails Sent||Emails Per Prospect||Opened||Opened %||Positive Response||Leads||Lead Rate %|
|2022||Aug||1001||3297||3.29||1467||44.49 %||20||35||3.50 %|
|2022||Jul||972||3347||3.44||1171||34.99 %||10||26||2.67 %|
|2022||Jun||1011||3286||3.25||1328||40.41 %||13||28||2.77 %|
|2022||May||1029||3564||3.46||1420||39.84 %||9||22||2.14 %|
|2022||Apr||1000||3724||3.72||1373||36.87 %||15||25||2.50 %|
|2022||Mar||1479||5651||3.82||2101||37.18 %||22||39||2.64 %|
|2022||Feb||1474||5683||3.86||1963||34.54 %||16||39||2.65 %|
|2022||Jan||1805||7610||4.22||2743||36.04 %||19||49||2.71 %|
|2021||Dec||1512||4248||2.81||1379||32.46 %||8||25||1.65 %|
|2021||Nov||1508||4892||3.24||1707||34.89 %||26||56||3.71 %|
|2021||Oct||933||2000||2.14||733||36.65 %||11||26||2.79 %|