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How moneyinfo used SoPro campaigns to drive sales without building out internal business development teams

Company profile

Location:

Warwickshire, UK

Product/Service:

Fintech

Deal cycle:

Various

Target profile

Location:

Worldwide

Company size:

SME to Enterprise

Role/Function:

Senior roles

How moneyinfo used Sopro to revolutionise their sales engagement and grow their sales team

Headline Results

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£29 cost per lead
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7% lead rate
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21% response rate
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£29 cost per lead 7% lead rate 21% response rate

The company

Moneyinfo is a fintech firm specialising in mobile apps and client portals for the wealth management industry. Their innovative software allows wealth managers to offer a seamless communication solution. 

Moneyinfo clients are able to offer their customers a branded client portal and mobile app that automates reporting and offers secure communications, bringing a better client experience for their customers.

The challenge

Moneyinfo had previously relied on Sales Development Representatives jumping on the phones and cold calling prospects. They found it labour intensive, and ultimately not something that either the SDRs or the prospects enjoyed.

 

“Nobody really likes doing that these days. The recipients don’t particularly like it either. We found the Sopro approach is much less intrusive: a much more modern way of engaging with prospects, much more targeted, and we’re certainly seeing results.”

Sim Sangha, Business Development Director, moneyinfo

Our solution

Sopro worked with moneyinfo to identify their ideal clients and build a live list, before starting sales conversations with them over email. Regular review meetings cover each campaign in detail: fine-tuning the targeting, analysing the performance of the email templates, and covering conversion rates.

“With the input from the team, as well as the access to the technology, it’s a great win for everyone concerned.”

Oliver Jenkins, Head of Marketing, moneyinfo

The results

By the end of 2021, Sopro has delivered over 500 leads for moneyinfo, at a cost per lead under £40. The lead rate – ideal prospects who reply, wanting to talk sales – is at 7%.

Sopro worked with moneyinfo to identify their ideal clients and build a live list, before starting sales conversations with them over email. Regular review meetings cover each campaign in detail: fine-tuning the targeting, analysing the performance of the email templates, and covering conversion rates.

“The ROI from the Sopro campaigns were so effective that it gave us confidence as a business to take on an additional member of staff. We’re currently seeing a 7% lead rate – which is fantastic. Our sales team rock up to the office, open their inbox, and there are leads in there, ready to go.”

Oliver Jenkins, Head of Marketing, moneyinfo

Lead rate

After some early fluctuations of up to 23% lead rate, the lead rate for moneyinfo has remained around 7%, never dipping below 3.5%

prospecting lead rate for moneyinfo

 

All results

See the table below to check out the campaign results from start to finish.

Prospects engaged Opened Opened % Responses Response % Leads Lead Rate % Cost per lead
7264 7288 59.6 % 1520 20.9% 506 6.97% £28.71

 

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