The State of Prospecting 2026
The essential report guiding smarter, more effective outreach.
Impact Futures
This training provider achieved substantial growth with Sopro, securing a transformative £500,000 contract, generating over £2 million in revenue, and realizing a 7X ROI. The partnership fueled lead flow, supported staff expansion, and positioned them for ongoing success in a competitive market.
Success metrics
Global reach
Generated over 120,000 prospects across the UK, expanding their market presence and driving significant business opportunities
Cost efficiency
Achieved a 7X ROI, with just one campaign covering the full cost of Sopro’s services and delivering exceptional value
Consistent pipeline
Secured over 6,000 new business leads, maintaining a steady flow of opportunities to support their sales efforts
Sales focus
Enabled the sales team to focus on high-value deals, contributing to a £500,000 contract and driving £2 million in revenue
Over the course of our relationship, Sopro have become our number one GTM partner during a period of exceptional business growth… Thanks to their expertise, we have closed a transformative deal worth in excess of £500,000.
Company
Specialist IT support, helping businesses with IT products and services
Website
https://impactfutures.co.uk/Industry
Education and Training
Founded
1995
Size
201-500 employees
Partnering with sopro since
2020
Challenge
Before partnering with Sopro in September 2020, Impact Futures recognised the strength of their unique proposition. Their apprenticeship programmes, developed in collaboration with businesses and led by curriculum experts in Childcare and Health and Social Care, stood out in markets often filled with generic options.
Despite this advantage, they struggled to maintain a consistent pipeline of new business opportunities to fuel the growth they envisioned. Without a steady flow of prospects, their sales team couldn’t fully leverage the potential of their distinct offering, limiting the business’s ability to scale as intended.
Impact Futures knew they had a unique value proposition with their tailored apprenticeship programs, but generating a reliable flow of new business was challenging. They needed to partner with us to help broaden their reach and consistently connect with the right prospects.
Solution
Starting with a focused campaign in their core industry verticals, Sopro advised Impact Futures to expand their reach by highlighting both existing and upcoming training and apprenticeship programmes. This approach allowed Impact Futures to broaden their audience, targeting a wider range of industries and personas. A new campaign was then launched to engage HR and L&D teams across the UK, introducing Impact Futures’ Leadership and Management apprenticeship programmes.
Over the course of our relationship, Sopro have become our number one GTM partner during a period of exceptional business growth.
This strategy resulted in a significant increase in new business enquiries, keeping their sales team consistently busy with high-value leads. As the partnership evolved, Sopro supported Impact Futures in adapting to multi-channel sales engagement, incorporating LinkedIn outreach, gifting, and buyer intent notifications into their campaigns.
This multichannel approach has maximised their outreach, making every interaction more impactful and sustaining the momentum of their business growth.
Working with Sopro has been a game-changer for us. Their tailored approach, guided by Simona and James, our dedicated account team, has been instrumental in our significant growth story.
Impact
This targeted approach led to a dramatic increase in new business enquiries, providing Impact Futures with a steady stream of high-quality leads and enabling them to maintain a profitable and fully engaged sales team.
Sopro's commitment to understanding our needs and delivering high-quality leads has truly set them apart. We look forward to continuing this successful partnership as we expand our impact in the market.
Through Sopro’s campaigns, over 120,000 viable prospects were engaged, resulting in more than 6,000 new business leads and £2,000,000 in revenue. This success translated to an impressive 7X return on investment, positioning Impact Futures for continued expansion.
Thanks to their expertise, we have closed a transformative deal worth in excess of £500,000 over the duration of the contract and had an impressive ROI of 7x across our last financial year
Trusted by 3,750+ B2B companies
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