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Your B2B marketing blog

Exploring how to help your businesses grow. Covering strategies
and best practice on marketing, lead generation, and sales.

Featured posts

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Lead generation

20 min read

October 09, 2026

Seasonal prospecting: why pausing outreach costs more than keeping it running year-round

Calculate how much your business could lose by turning outreach on and off with the seasons. Sopro data reveals why always-on outbound is the best.
Featured post
B2B marketing

10 min read

September 03, 2026

Sopro vs hiring an SDR team: Should you build in-house or choose a lead generation agency?

Should you hire an SDR team or choose a lead generation agency? Compare costs, resources, speed, scalability and ROI to find the right SDR alternative.
Featured post
Lead generation

30 min read

July 29, 2026

67 lead generation statistics and trends for 2026

Sopro research reveals exclusive B2B lead generation statistics to inform business growth strategies. Learn about lead generation challenges, trends, and more.

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News and awards

2 min read

November 04, 2019

Sopro listed in HubSpot marketplace

Sopro is now listed in the HubSpot marketplace. Sync Sopro prospecting data directly with your Hubspot CRM account.
News and awards

1 minute

September 23, 2019

Sopro lifts Most Impressive Small Agency Growth award at UK Agency Awards

We were kept waiting for the final award of the evening at last UK Agency Awards. Recognised as the fastest growing B2B marketing technology businesses
Many business people gathering in large group meeting or business conference. Businessman and businesswoman working in the modern office.
B2B sales

4 min read

September 13, 2019

10 sales conversation starters that kick ass

We’re going to offer you practical ways to start sales conversation that will ease your lead gently down the funnel. Get that meeting booked in the diary.
News and awards

2 min read

August 22, 2019

We’ve bagged a Stevie!

Thank you Stevie for recognising the work of our team. And thanks to all of our customers for giving us the experience to produce award winning campaigns.
CRM Customer Relationship Management
B2B sales

5 min read

July 25, 2019

Five reasons you need a CRM – even if you don’t have any customers to manage yet

You need a CRM so you can contact your prospects at the right intervals, with the best-suited information tailored exactly to their needs.
SME National Business Awards 2019 - SoPro finalist for business growth and tech innovation
News and awards

2 min read

July 22, 2019

Sopro shortlisted at the SME National Business Awards 2019

We are beyond excited to have been shortlisted for two awards for the SME National Business Awards 2019. A massive thank you to our clients and to TeamSoPro
The london eye
News and awards

1 minute

July 17, 2019

Lloyds Bank New Business of the Year 2019

It’s official. We are finalists at the Lloyds National Business Awards UK 2019. Our entry was very simple. We just told our story.
Ryan Welmans at The Lloyds bank national business awards UK
News and awards

1 minute

July 12, 2019

Sunshine and sunscreen at The Houses of Commons

We were invited to attend the Lloyds National Business Awards event at the Houses of Commons joined by 200 guests who had also been long-listed

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