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Your B2B marketing blog

Exploring how to help your businesses grow. Covering strategies
and best practice on marketing, lead generation, and sales.

Featured posts

Featured post
Lead generation

20 min read

October 09, 2026

Seasonal prospecting: why pausing outreach costs more than keeping it running year-round

Calculate how much your business could lose by turning outreach on and off with the seasons. Sopro data reveals why always-on outbound is the best.
Featured post
B2B marketing

10 min read

September 03, 2026

Sopro vs hiring an SDR team: Should you build in-house or choose a lead generation agency?

Should you hire an SDR team or choose a lead generation agency? Compare costs, resources, speed, scalability and ROI to find the right SDR alternative.
Featured post
Lead generation

30 min read

July 29, 2026

67 lead generation statistics and trends for 2026

Sopro research reveals exclusive B2B lead generation statistics to inform business growth strategies. Learn about lead generation challenges, trends, and more.

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SoPro wins Corporate Vision Magazine’s Technology Innovation Award
News and awards

1 minute

June 27, 2019

Sopro wins Corporate Vision magazine’s Technology Innovation Award

Our innovative use of tech has been recognised by Corporate Vision Magazine for the Most Innovative Lead Generation & Social Prospecting solution
News and awards

4 min read

June 07, 2019

Sopro wins the Campaign Tech Awards 2019 Tech Company of the Year Award

At the London Marriott Grosvenor Square in London, the team at Sopro was named Tech Company of the Year at the Campaign Tech Awards 2019
Prospecting

6 min read

October 10, 2018

Prospecting mails: is there any correlation between open rate and lead rate?

Is there a direct correlation between open rate and lead rate? We investigated if campaigns with higher open rates produce more leads
CPL

5 min read

July 03, 2018

Does size matter? B2B lead rate by company size

What analysing the emails sent to 1 million prospects can tell you about the lead rate you are likely to get from small, medium and large businesses.
Demand generation

18 min read

August 10, 2026

27 demand generation statistics and industry trends

Explore 27 demand generation statistics for 2026, with B2B benchmarks for budgets, targeting, intent data, content, AI, channel performance and ROI.

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