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Your B2B marketing blog

Exploring how to help your businesses grow. Covering strategies
and best practice on marketing, lead generation, and sales.

Featured posts

Featured post
Lead generation

20 min read

October 09, 2026

Seasonal prospecting: why pausing outreach costs more than keeping it running year-round

Calculate how much your business could lose by turning outreach on and off with the seasons. Sopro data reveals why always-on outbound is the best.
Featured post
B2B marketing

10 min read

September 03, 2026

Sopro vs hiring an SDR team: Should you build in-house or choose a lead generation agency?

Should you hire an SDR team or choose a lead generation agency? Compare costs, resources, speed, scalability and ROI to find the right SDR alternative.
Featured post
Lead generation

30 min read

July 29, 2026

67 lead generation statistics and trends for 2026

Sopro research reveals exclusive B2B lead generation statistics to inform business growth strategies. Learn about lead generation challenges, trends, and more.

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B2B salesProspectingB2B marketingNews and awardsLead generationBusiness growthB2B audienceB2B dataSales engagementDemand generation
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Five sales methodologies you cannot sleep on
B2B sales

12 min read

July 20, 2020

Five sales methodologies
you cannot sleep on

Uncover five essential sales methodologies to enhance your selling strategies and drive success.
Solution selling: what is it, who is it for and how can you start gaining from it?
B2B sales

10 min read

July 15, 2020

Solution selling: what is it, who is it for and how can you start gaining from it?

Understand solution selling, its benefits, and how to implement this approach to effectively address client needs and boost sales.
All you need to know about sales methodologies (part one)
B2B sales

6 min read

July 07, 2020

All you need to know about sales methodologies (part one)

Explore various sales methodologies to enhance your strategy and boost your team's performance in this comprehensive guide.
B2B sales

13 min read

July 01, 2020

Lead conversion: How to overcome sales objections

how to handle sales objections emotionally, tactically, and strategically so you can put your prospect first and close more sales.
Email content

9 min read

April 14, 2020

The best email subject lines for prospecting (based on 4 million emails)

We reveal the best subject lines for prospecting emails, based on an in-depth data analysis of four million emails and their open rates.
Should I press my Lead Gen agency to work on a Cost per meeting price, A meeting of people in the office
B2B marketing

7 min read

February 25, 2020

Should I press my Lead Gen agency to work on a Cost-Per-Meeting/Cost-Per-Acquisition basis?

Ten sound reasons to consider carefully before pressing your lead gen agency for performance-based pricing. Cost-Per-Meeting/CPA models
Prospecting

8 min read

February 06, 2020

Getting started with social prospecting

Social prospecting is a form of lerad generation that has transformed itself in recent years. We dive into the meaning and new developments.
News and awards

2 min read

November 21, 2019

Entrepreneur of the Year silver for Rob Harlow, G33K Co-founder and CTO at the UK Business Awards!

Rob Harlow honored with the Sussex Chamber Business Award for Game Changer: Entrepreneur of the Year 2021.

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