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News and awards

2 min read

July 09, 2021

Sopro scoops two awards in latest trophy win

We are delighted to announce that we have won a double award at the 2021 UK Business Awards: best place to work and heroes in the pandemic.

News and awards

2 min read

June 28, 2021

Sopro wins Community Hero award

Another award ceremony, another trophy to take home! Sopro have won the Community Hero award at the Brighton and Hove Business Awards.

B2B sales

7 min read

June 16, 2021

What is sales velocity and how do you improve it?

Measuring and optimising sales velocity can maximize the leads, deals and conversions in your sales pipeline. We outline a practical strategy

Business growth

2 min read

June 11, 2021

G33K rebrands to Sopro Holdings (and Rob lands a new job)

G33K has rebranded to Sopro Holdings, bringing all of our brands into the Sopro family. Plus, Rob gets an exciting new role.

Account based marketing

4 min read

June 11, 2021

What is account-based marketing (ABM)?

9 out of 10 marketers claim that Account-Based Marketing (ABM) improves their ability to generate new biz. But what is ABM – and why are you not doing it?

Email content

4 min read

May 18, 2021

In praise of plain text emails

Which is more effective as a prospecting message, an email, or a LinkedIn post: plain text, image, video? Find out why plain text works.

B2B marketing

8 min read

April 30, 2021

How to use EDM marketing campaigns to boost leads

EDM marketing campaigns can boost effectiveness by taking a multi-touchpoint approach, repeatedly meeting the customer where they are.

News and awards

2 min read

April 28, 2021

Sopro named winners at Company Culture Awards

Sopro won another awards last night, but this one was a little different. Winning Best Charitable Initiative made us all immensely proud.

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