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Your B2B marketing blog

Exploring how to help your businesses grow. Covering strategies
and best practice on marketing, lead generation, and sales.

Featured posts

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Lead generation

20 min read

October 09, 2026

Seasonal prospecting: why pausing outreach costs more than keeping it running year-round

Calculate how much your business could lose by turning outreach on and off with the seasons. Sopro data reveals why always-on outbound is the best.
Featured post
B2B marketing

10 min read

September 03, 2026

Sopro vs hiring an SDR team: Should you build in-house or choose a lead generation agency?

Should you hire an SDR team or choose a lead generation agency? Compare costs, resources, speed, scalability and ROI to find the right SDR alternative.
Featured post
Lead generation

30 min read

July 29, 2026

67 lead generation statistics and trends for 2026

Sopro research reveals exclusive B2B lead generation statistics to inform business growth strategies. Learn about lead generation challenges, trends, and more.

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B2B sales

4 min read

November 29, 2021

Why your MQLs and your SQLs are not EQL

Here we discuss how marketing qualified leads (MQLs) and sales qualified leads (SQLs) differ and how to align sales and marketing teams to close more deals.
B2B sales

10 min read

November 19, 2021

The 10 best sales books that you have never read

We undertook the truly difficult task of chiselling our favourite sales books down to a top 10 list.
B2B sales

4 min read

November 15, 2021

What is a Proof of Concept and will it boost your sales?

Here’s how to use Proof of Concept to determine the things that your pre-sales and sales teams can do to realise more revenue within the middle of your sales funnel.
B2B sales

5 min read

November 11, 2021

4 sure-fire ways to sell more with consultative selling techniques

Consultant selling is an approach that focuses on building a relationship with a customer or prospect, understanding their problems. Here are four surefire ways to sell more.
B2B marketing

4 min read

November 09, 2021

The three main things that your LinkedIn posts should focus on

You'll discover how a LinkedIn B2B content marketing strategy can transform your marketing efforts and deliver a positive impact to the bottom line.
News and awards

2 min read

November 05, 2021

Game changer: Rob Harlow wins a Sussex Chamber Business Award

Celebrating Rob Harlow's achievement of winning Silver for Entrepreneur of the Year at the UK Business Awards.
B2B sales

7 min read

November 03, 2021

Your sales discovery call play book

Here is our playbook for discovery calls that will give you some great tips on how to approach them with nonchalance, optimism, and faith.
B2B sales

7 min read

October 27, 2021

What is consultative selling (and will it heal my deal rate)?

In this overview of consultative selling, we’ll explore exactly what it is and ask whether it works. We’ll then go on to look at some practical tips and background principles for incorporating a consultative approach into your sales techniques, including how you can build bespoke solutions for your prospects.

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