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Your B2B marketing blog

Exploring how to help your businesses grow. Covering strategies
and best practice on marketing, lead generation, and sales.

Featured posts

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Lead generation

20 min read

October 09, 2026

Seasonal prospecting: why pausing outreach costs more than keeping it running year-round

Calculate how much your business could lose by turning outreach on and off with the seasons. Sopro data reveals why always-on outbound is the best.
Featured post
B2B marketing

10 min read

September 03, 2026

Sopro vs hiring an SDR team: Should you build in-house or choose a lead generation agency?

Should you hire an SDR team or choose a lead generation agency? Compare costs, resources, speed, scalability and ROI to find the right SDR alternative.
Featured post
Lead generation

30 min read

July 29, 2026

67 lead generation statistics and trends for 2026

Sopro research reveals exclusive B2B lead generation statistics to inform business growth strategies. Learn about lead generation challenges, trends, and more.

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B2B sales

6 min read

August 04, 2022

Can selling ever be ethical?: Sales ethics and what they are

Sales ethics are an important part of selling but how can you adhere to sales ethics and make a profit? We explore how the face of sales is changing forever.
Business growth

4 min read

July 21, 2022

5 tips to prepare your business for the next 12 months

Don't wait until it's too late! We outline five tactics you can action now to combat the incoming recession
News and awards

3 min read

June 21, 2022

Another Sopro birthday: Lucky number seven!

Sopro is turning seven! We take a look back at our humble origins and the numbers behind this momentous milestone.
ABM

7 min read

June 15, 2022

The beginner’s guide to account-based prospecting

Account-based prospecting can supercharge your B2B sales strategy to devastating effect. Discover how to get started with this guide.
B2B marketing

6 min read

June 09, 2022

8 ways to generate more leads from your webinars

We reveal the eight steps to take to ensure you generate more leads from your webinars, from storytelling to keeping things interactive.
B2B sales

8 min read

June 07, 2022

7 types of sales enablement content that help close deals

Good sales enablement content helps prospects become customers. We guide you through the types of content and when to use them.
Prospecting

5 min read

June 01, 2022

B2B Facebook prospecting: Cut your social CPL in half

Our quick guide to B2B Facebook prospecting, including a little known tip that can halve your social media cost per lead.
yellow phone on yellow background - sales call tips header
B2B sales

9 min read

May 18, 2022

15 phone sales tips: simple strategies to help you sell more

Closing a deal can be hard work. Try these 15 simple, actionable phone sales tips based on science, data, experience and psychology.

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