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Your B2B marketing blog

Exploring how to help your businesses grow. Covering strategies
and best practice on marketing, lead generation, and sales.

Featured posts

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Lead generation

20 min read

October 09, 2026

Seasonal prospecting: why pausing outreach costs more than keeping it running year-round

Calculate how much your business could lose by turning outreach on and off with the seasons. Sopro data reveals why always-on outbound is the best.
Featured post
B2B marketing

10 min read

September 03, 2026

Sopro vs hiring an SDR team: Should you build in-house or choose a lead generation agency?

Should you hire an SDR team or choose a lead generation agency? Compare costs, resources, speed, scalability and ROI to find the right SDR alternative.
Featured post
Lead generation

30 min read

July 29, 2026

67 lead generation statistics and trends for 2026

Sopro research reveals exclusive B2B lead generation statistics to inform business growth strategies. Learn about lead generation challenges, trends, and more.

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News and awards

2 min read

September 16, 2022

Watch this screen

Sopro hits the screens! We're introducing our brand new TV ads, watch them here or find them on your favourite Sky channel.
does gdpr apply to b2b - sopro
B2B data

5 min read

September 08, 2022

Marketing need-to-knows: Does GDPR apply to B2B?

GDPR non-compliance risks big fines, but does GDPR apply to B2B? Here’s what you need to know before you start B2B email marketing.
Prospecting etiquette - sopro
Prospecting

5 min read

August 30, 2022

Prospecting etiquette: 5 rules for being the perfect inbox guest

Writing a cold outreach email can feel like a daunting task. Here’s our top rules for minding your Ps and Qs when prospecting new customers.
Prospecting

8 min read

August 25, 2022

Prospecting new business: How and why to pitch to start-ups

Start-ups could easily be last on your prospecting list. But here's why start-ups could be your ideal customers and how to prospect to them.
B2B marketing

6 min read

August 23, 2022

5 secrets to getting more leads from Google Ads

Google Ads and PPC can be really effective. But they don't come cheap. Here's our 5 secrets for getting more leads from Google ads.
Prospecting

5 min read

August 18, 2022

Are my open rates a lie?: False opens in Gmail

We've recently discovered that your email campaign open rate might be inflated. Find out why and what you can about it in our latest blog.
B2B sales

3 min read

August 15, 2022

Super September: Four reasons to expect a killer sales month

It's been a slow summer for sales so we wouldn't blame you if you're worried. But September is almost here and promises to be a killer sales month.
B2B sales

8 min read

August 08, 2022

Summer slumps: how can B2B businesses deal with them?

Two-thirds of businesses experience a sales slump in summer. Check out our top tips on how B2B businesses can remain productive in the sun.

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