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Your B2B marketing blog

Exploring how to help your businesses grow. Covering strategies
and best practice on marketing, lead generation, and sales.

Featured posts

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Lead generation

20 min read

October 09, 2026

Seasonal prospecting: why pausing outreach costs more than keeping it running year-round

Calculate how much your business could lose by turning outreach on and off with the seasons. Sopro data reveals why always-on outbound is the best.
Featured post
B2B marketing

10 min read

September 03, 2026

Sopro vs hiring an SDR team: Should you build in-house or choose a lead generation agency?

Should you hire an SDR team or choose a lead generation agency? Compare costs, resources, speed, scalability and ROI to find the right SDR alternative.
Featured post
Lead generation

30 min read

July 29, 2026

67 lead generation statistics and trends for 2026

Sopro research reveals exclusive B2B lead generation statistics to inform business growth strategies. Learn about lead generation challenges, trends, and more.

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Sales engagement

6 min read

April 06, 2023

CRM vs sales engagement platform: Why you need both

Ever wondered what a CRM system does? And how does it differ from a sales engagement platform? Find out in our latest blog.
Outreach

7 min read

March 16, 2023

Cold prospecting: how to approach prospects

Cold prospecting is an essential part of any sales process. But you need to know how to approach cold prospects in the right way.
B2B data

8 min read

March 10, 2023

How to send compliant B2B emails in the US

Sending sales emails in the United States? Here’s what you need to know about staying compliant when sending US B2B emails.
Prospecting

7 min read

March 09, 2023

Sopro’s B2B prospecting service: How does it work?

Looking to outsource your B2B lead generation? Here’s how Sopro's prospecting service can get you more sales-ready B2B leads.
News and awards

3 min read

March 08, 2023

Celebrating IWD: Working to future-proof Sopro

This year, IWD focuses on “DigitALL: Innovation and technology for gender equality”. As a tech company, this topic hits close to home.
B2B marketing

8 min read

February 21, 2023

UTM tracking explained

What UTM codes are, how they’re used, and how you can use them to make the most of your marketing campaigns.
B2B sales

7 min read

February 16, 2023

The climb to success: What is a sales value ladder?

There are lots of different tools and tactics you can use to make selling easier. One of those is implementing a sales value ladder.
how sales psychology helps you close more deals - sopro blog
B2B sales

8 min read

January 26, 2023

How sales psychology helps you close more deals

What's the science behind sales? Read our blog to learn the psychology behind selling, and how you can use it to close more deals, faster.

Discover how Sopro helps you sell more

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