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Your B2B marketing blog

Exploring how to help your businesses grow. Covering strategies
and best practice on marketing, lead generation, and sales.

Featured posts

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Lead generation

20 min read

October 09, 2026

Seasonal prospecting: why pausing outreach costs more than keeping it running year-round

Calculate how much your business could lose by turning outreach on and off with the seasons. Sopro data reveals why always-on outbound is the best.
Featured post
B2B marketing

10 min read

September 03, 2026

Sopro vs hiring an SDR team: Should you build in-house or choose a lead generation agency?

Should you hire an SDR team or choose a lead generation agency? Compare costs, resources, speed, scalability and ROI to find the right SDR alternative.
Featured post
Lead generation

30 min read

July 29, 2026

67 lead generation statistics and trends for 2026

Sopro research reveals exclusive B2B lead generation statistics to inform business growth strategies. Learn about lead generation challenges, trends, and more.

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Prospecting

7 min read

July 12, 2023

A wild west of prospecting: The 12 pitfalls of mass email

We reveal the top 12 dangers of high-volume, low-quality emails, and why you should be careful about picking your prospecting partner.
Lead generation

7 min read

June 22, 2023

How to optimise your website for lead generation campaigns

What improvements you can make to your website to impress prospects? Here’s how to optimise your website for lead generation campaigns.
B2B marketing

9 min read

June 14, 2023

Brand awareness on a budget

Many small business owners often find themselves facing a common challenge: how can you raise brand awareness when resources are scarce?
B2B sales

5 min read

June 02, 2023

What’s your post-pitch plan? 5 steps to seal the deal

80% of sales need 5 follow-ups after a meeting in order to close. So here's your 5-step plan for what to do after your sales pitch.
B2B sales

13 min read

May 30, 2023

How to avoid spam filters: getting your sales emails into inboxes

Avoiding spam filters and getting your emails to inbox is vital to successful email marketing and prospecting. We explain how its done.
B2B sales

19 min read

May 24, 2023

The ultimate guide to sales forecasting

Master the art of sales prospecting with our ultimate guide, packed with expert tips and strategies for unparalleled success. Sell more.
LinkedIn prospecting

7 min read

April 27, 2023

LinkedIn Sales Navigator: a beginner’s guide

Our beginner's LinkedIn Sales Navigator guide walks you through everything you need to know to get started with LinkedIn prospecting.
B2B sales

7 min read

April 13, 2023

Problem selling: How to sell the problem before the solution

When it comes to sales, there are lots of selling methodologies. Problem selling shows you how to sell a problem before the solution.

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