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Your B2B marketing blog

Exploring how to help your businesses grow. Covering strategies
and best practice on marketing, lead generation, and sales.

Featured posts

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Lead generation

20 min read

October 09, 2026

Seasonal prospecting: why pausing outreach costs more than keeping it running year-round

Calculate how much your business could lose by turning outreach on and off with the seasons. Sopro data reveals why always-on outbound is the best.
Featured post
B2B marketing

10 min read

September 03, 2026

Sopro vs hiring an SDR team: Should you build in-house or choose a lead generation agency?

Should you hire an SDR team or choose a lead generation agency? Compare costs, resources, speed, scalability and ROI to find the right SDR alternative.
Featured post
Lead generation

30 min read

July 29, 2026

67 lead generation statistics and trends for 2026

Sopro research reveals exclusive B2B lead generation statistics to inform business growth strategies. Learn about lead generation challenges, trends, and more.

All blog posts

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B2B salesProspectingB2B marketingNews and awardsLead generationBusiness growthB2B audienceB2B dataSales engagementDemand generation
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Sales engagement

8 min read

October 19, 2023

Sales engagement vs sales enablement: How they help you sell

Dive into the world of sales engagement and enablement. Discover how they unite to bring sales excellence, fortifying your sales strategy.
B2B sales

8 min read

October 04, 2023

The ultimate guide to navigating B2B sales with multiple buyers

Our guide to navigating the complex world of B2B sales with multiple buyers. Discover strategies to engage stakeholders and close deals.
British Business Association Macedonia launch at the Sopro offices in Skopje
News and awards

3 min read

September 28, 2023

Sopro hosts British Business Association launch

Sopro hosts the launch of the British Business Association (BBA) in Macedonia. The BBA promotes trade relations between the two countries.
B2B marketing

14 min read

September 27, 2023

How content marketing can upgrade your lead generation

Discover how content marketing can boost your lead generation. We cover how to create quality content that converts, plus how to promote it.
Audience mapping

13 min read

September 25, 2023

How to identify and contact your B2B target market

Why you need to know your B2B target market, how to identify and segment them, and the best ways to start reaching out.
B2B data

14 min read

September 06, 2023

How to build an email list for B2B sales outreach: Expert tips to maximise results

Learn how to build a compliant email list from scratch with proven strategies, tools, and key insights from Sopro’s B2B email marketing experts.
Email content

5 min read

July 28, 2023

How to sign off a sales email

Why a good closing line is important for sales emails, what makes a good sign off, and examples of great closers that get responses.
B2B sales

4 min read

July 24, 2023

Should you send gifts to potential clients? 

How gifting works in sales prospecting, the regulations around it, and how to use gifting to get new clients.

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