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Your B2B marketing blog

Exploring how to help your businesses grow. Covering strategies
and best practice on marketing, lead generation, and sales.

Featured posts

Featured post
Lead generation

20 min read

October 09, 2026

Seasonal prospecting: why pausing outreach costs more than keeping it running year-round

Calculate how much your business could lose by turning outreach on and off with the seasons. Sopro data reveals why always-on outbound is the best.
Featured post
B2B marketing

10 min read

September 03, 2026

Sopro vs hiring an SDR team: Should you build in-house or choose a lead generation agency?

Should you hire an SDR team or choose a lead generation agency? Compare costs, resources, speed, scalability and ROI to find the right SDR alternative.
Featured post
Lead generation

30 min read

July 29, 2026

67 lead generation statistics and trends for 2026

Sopro research reveals exclusive B2B lead generation statistics to inform business growth strategies. Learn about lead generation challenges, trends, and more.

All blog posts

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B2B sales

8 min read

April 02, 2024

Develop sales success by nurturing top talent

Develop sales success by investing in your team first! We've got the essential top tips for sales managers everywhere.
Cold email

13 min read

March 22, 2024

Funny cold emails: Easy templates for better prospecting

Adding humour to your outreach emails can be more effective at connecting with prospects. Read our guide to funny cold emails, with examples.
Audience segmentation

15 min read

March 08, 2024

B2B market segmentation: Your step-by-step guide

Follow this guide for B2B target market segmentation theory, why must you do it, and what customer segments can you apply to your business
Cold email

22 min read

March 01, 2024

How to write effective B2B cold follow-up emails

From your target audience to effective nurturing, our guide covers everything you need to know to perfect your cold follow-up email strategy.
Cold email

11 min read

February 14, 2024

How to improve email deliverability: Best practices for 2026

Email deliverability is affected by a whole list of factors. In this post, we break all of them down in easy to understand language.
Lead generation

9 min read

February 02, 2024

Prospecting and lead generation: Making the most of both

Get to know how prospecting and lead generation can work together in tandem to bring you optimal sales conversion.
Cold calling

18 min read

January 25, 2024

Cold calling vs warm calling: the facts

Cold or warm calling? It may feel like a no-brainer for today’s savvy sales pro, but we reckon there’s a place for both tactics. Here’s why.
News and awards

2 min read

January 17, 2024

Introducing The State of Prospecting 2024

It's here! Over eight years of expertise, and tons of data, have a read of our most in-depth report yet - The State of Prospecting 2024.

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