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Your B2B marketing blog

Exploring how to help your businesses grow. Covering strategies
and best practice on marketing, lead generation, and sales.

Featured posts

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Lead generation

20 min read

October 09, 2026

Seasonal prospecting: why pausing outreach costs more than keeping it running year-round

Calculate how much your business could lose by turning outreach on and off with the seasons. Sopro data reveals why always-on outbound is the best.
Featured post
B2B marketing

10 min read

September 03, 2026

Sopro vs hiring an SDR team: Should you build in-house or choose a lead generation agency?

Should you hire an SDR team or choose a lead generation agency? Compare costs, resources, speed, scalability and ROI to find the right SDR alternative.
Featured post
Lead generation

30 min read

July 29, 2026

67 lead generation statistics and trends for 2026

Sopro research reveals exclusive B2B lead generation statistics to inform business growth strategies. Learn about lead generation challenges, trends, and more.

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Business growth

14 min read

August 15, 2024

Competitive business landscape

Discover the most competitive and highest-earning industries in the UK and US. Essential insights for entrepreneurs to stay ahead.
B2B sales

10 min read

July 25, 2024

Business storytelling: How to boost sales by telling a story

How business storytelling transforms B2B sales by creating emotional connections, enhancing brand recall, and driving higher conversion rates
B2B sales

13 min read

July 22, 2024

The complete guide to sales automation

Discover how B2B sales automation boosts efficiency, improves lead quality, and lets your sales team focus on what they do best: closing deals and building relationships.
B2B sales

14 min read

July 11, 2024

The complete guide to sales cycles (+ how to shorten them)

Discover how to speed up your B2B sales cycle and nurture long-lasting leads. Boost conversions and drive growth with our complete guide to sales cycles.
B2B sales

12 min read

July 08, 2024

The state of AI in business

Explore how AI transforms business and sales, balancing efficiency with human interaction. Learn the benefits, risks and best practices for using AI.
B2B sales

5 min read

July 03, 2024

True generative messaging: total personalisation

Our state-of-the-art true generative messaging engine integrates OpenAI's advanced capabilities to weave spectacular custom messaging into your campaigns.
B2B sales

16 min read

June 20, 2024

How to grow your LinkedIn network for optimised B2B outreach

Grow your LinkedIn network for optimised B2B sales outreach. From refining your profile to keeping an eye on the analytics, follow our guide.
Outreach

5 min read

June 11, 2024

The number 1 B2B outreach strategy

The evolution in B2B sales continues, so we've outlined the number one B2B outreach strategy to help your sales team sell more.

Discover how Sopro helps you sell more

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