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Your B2B marketing blog

Exploring how to help your businesses grow. Covering strategies
and best practice on marketing, lead generation, and sales.

Featured posts

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Lead generation

20 min read

October 09, 2026

Seasonal prospecting: why pausing outreach costs more than keeping it running year-round

Calculate how much your business could lose by turning outreach on and off with the seasons. Sopro data reveals why always-on outbound is the best.
Featured post
B2B marketing

10 min read

September 03, 2026

Sopro vs hiring an SDR team: Should you build in-house or choose a lead generation agency?

Should you hire an SDR team or choose a lead generation agency? Compare costs, resources, speed, scalability and ROI to find the right SDR alternative.
Featured post
Lead generation

30 min read

July 29, 2026

67 lead generation statistics and trends for 2026

Sopro research reveals exclusive B2B lead generation statistics to inform business growth strategies. Learn about lead generation challenges, trends, and more.

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Sales engagement

27 min read

November 28, 2024

The complete guide to B2B sales engagement: Tactics & strategies for success

Smash your sales targets with expert B2B sales engagement tips from our experts. We share the best platforms, tech, and tactics to drive sales engagement success.
Business growth

10 min read

November 14, 2024

Festive switch off

The festive switch-off impacts UK businesses as workers' productivity drops mid-December. Discover which industries lose most revenue.
Business development

12 min read

November 05, 2024

Barriers to Business Innovation

Discover what drives business innovation, from neuroplasticity insights to industry trends, in a study with Sopro experts and a neuropsychologist.
Prospecting

9 min read

September 12, 2024

Multi-channel reporting: a practical guide

Learn how to track and optimise your multi-channel marketing efforts, improve ROI, and navigate the complexities of attribution.
B2B marketing

12 min read

September 04, 2024

The complete guide to sales and marketing alignment

Sales and marketing alignment can be transformative. This guide covers everything about smarketing and gives 9 simple and practical tips.
Email marketing

7 min read

August 28, 2024

The end of email open rates: Why it’s time to move on

Open rates are dead! Learn why this outdated metric misleads and discover the key metrics that truly drive email marketing success.
Prospecting

6 min read

August 27, 2024

Multi-channel outreach cadence management – black belt edition

Master multi-channel sales outreach with our guide to optimising engagement volumes, prioritising channels, and managing cadence effectively.
Email marketing

6 min read

August 22, 2024

The power of subdomains: Enhancing email delivery

Boost your B2B email delivery with subdomains and domain age. Learn strategies to ensure your emails reach and engage your target audience.

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