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Your B2B marketing blog

Exploring how to help your businesses grow. Covering strategies
and best practice on marketing, lead generation, and sales.

Featured posts

Featured post
Lead generation

20 min read

October 09, 2026

Seasonal prospecting: why pausing outreach costs more than keeping it running year-round

Calculate how much your business could lose by turning outreach on and off with the seasons. Sopro data reveals why always-on outbound is the best.
Featured post
B2B marketing

10 min read

September 03, 2026

Sopro vs hiring an SDR team: Should you build in-house or choose a lead generation agency?

Should you hire an SDR team or choose a lead generation agency? Compare costs, resources, speed, scalability and ROI to find the right SDR alternative.
Featured post
Lead generation

30 min read

July 29, 2026

67 lead generation statistics and trends for 2026

Sopro research reveals exclusive B2B lead generation statistics to inform business growth strategies. Learn about lead generation challenges, trends, and more.

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B2B salesProspectingB2B marketingNews and awardsLead generationBusiness growthB2B audienceB2B dataSales engagementDemand generation
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B2B marketing

9 min read

January 15, 2024

How to optimise your LinkedIn company page

8 instantly actionable secrets to make your LinkedIn company page stand out, boost your brand, and help your sales team sell more.
B2B audience

10 min read

January 04, 2024

Ideal customer profiles and buyer personas: What’s the difference?

Ideal customer profiles and buyer personas are two different but related concepts. Bring them together for better sales and marketing output.
Cold email

10 min read

December 14, 2023

Is email prospecting spammy? (Spoiler: not if you do it well)

Is email prospecting spammy? We debunk the myths of cold emails, and explore strategies for effective B2B email prospecting.
Email content

7 min read

November 30, 2023

New rules in school: Google and Yahoo are teaming up to reduce spam

Stay up to date with the latest Google product updates. New changes in 2024 are affecting bulk email senders and cracking down on spam.
B2B sales

11 min read

November 14, 2023

Rise of the remote sellers: the inside scoop on inside sales

Make inside sales work for your remote team. From success rates to pitching perfectly from afar, here’s our inside scoop on inside sales.
Business growth

9 min read

November 01, 2023

9 budget-friendly marketing strategies

No money? No problem. Here are nine budget-friendly marketing strategies you can start implementing right now. 
Sales engagement

8 min read

October 26, 2023

Navigating sales engagement mistakes: Guiding your team to excellence

The most common sales engagement mistakes reps make, and how leaders can help them avoid these pitfalls on the quest for new sales.
Outreach

8 min read

October 24, 2023

The December Dip: Why sales outreach shouldn’t hibernate

How can you survive the December Dip in sales? We discuss why B2B businesses should carry on prospecting during the seasonal slowdown.

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