Sopro’s B2B prospecting service: How does it work?

Looking to outsource your B2B lead generation? Here’s how a Sopro campaign works, and how our prospecting service can get you more sales-ready B2B leads.

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When you employ great salespeople, you want them to spend their time doing what they do best; making great pitches and closing deals. But a typical sales rep spends only 33% of their day actually selling, and over 40% say prospecting is the most challenging part of their job.  

You know you need to be having more sales conversations with the right people, but how do you find them? Manually searching for potential leads, creating customised messages, and following up is an enormous effort, and almost impossible to achieve at scale. 

There’s a much better way. And if you’re reading this, you’ve probably realised you need to outsource your B2B prospecting and lead generation. Smart move. Say goodbye to sales drudgery with the ultimate sidekick: a B2B sales prospecting service. 

What is a B2B prospecting service?

B2B prospecting services do the heavy lifting for you by automating the process of identifying potential customers, reaching out to them, and putting them in front of you – ready to be converted into happy customers.

Gone are the days of sifting through endless databases and making cold calls. With a smart prospecting service like Sopro, your sales team works from accurate, up-to-date, and totally compliant contact information. The best prospecting services take away the time-consuming sales tasks so your sales team can focus on selling. 

How does Sopro’s B2B prospecting service work?

Sopro combines the human touch with cutting-edge technology to go beyond just being a tool – we’re your ultimate B2B prospecting team, obsessed with your success. 

Here’s how your Sopro campaign works:

Step 1: We get to know you ❤️

We’ll spend time at the start getting to know your business, the products/services you offer, and what makes you special. Tell us who your ideal customers are, and what kind of deal size is typical for you. Your dedicated Customer Success team will be with you every step of the way. 

Step 2: We find your target audience 🎯

We then get to work finding your target audience. Using multiple data sources, we create a live, unique, and fully-compliant data set that’s totally tailored to your business. Each contact is hand-picked by us, for your campaign. Tell us any businesses you’d like excluded, and we’ll ensure they’re not contacted.

Step 3: We create your messaging 💡

With the audience approved, it’s time to create some killer emails. Our expert copywriters know what makes successful sales emails – ones that are engaging, relevant and on-brand.

We’ll set up a sequence of messages, including an eye-catching introduction and gentle chasers. Your Customer Success team will make sure you’re 100% happy with the content before starting your campaign.

Step 4: Your campaign goes live 🚀

Your email campaign goes live, and your personalised messages start being delivered 1-1 to your prospects. Emails will be sent on your behalf, and all responses will be logged in your live portal. 

Step 5: You get hot leads, delivered to your inbox 💌

You’ll receive positive responses from sales-ready prospects directly to your inbox. 

Your 24/7 Sopro portal allows you to track your campaign progress, make any tweaks, and use smart lead nurturing features (such as microgifting and web intent) to move your prospects along the sales funnel. And your Customer Success team will be on hand to help you get the most out of your campaign. 

Prospecting service vs data broker

If you’re thinking “I can just buy sales contacts for less money and less effort”… listen up. Lots of businesses claim to offer lead generation services and lists of contacts for tempting prices, but not all B2B prospecting services are created equal.

Data brokers sell you lists of information. And they’re selling the same contact details to everyone. With any static database, half of it’s obsolete within 18 months. Sopro’s B2B prospecting service runs your entire outreach campaign, finding your perfect audience, refining your messaging, and sending emails in a way that won’t get you marked as spam. No spreadsheets, just more sales conversations with high-quality leads. 

If you want a fully-compliant, highly-targeted, and uniquely-tailored B2B prospecting service, your Sopro outreach campaign could be up and running from as little as two weeks. Book a demo to see how you could start selling more.