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Your B2B marketing blog

Exploring how to help your businesses grow. Covering strategies
and best practice on marketing, lead generation, and sales.

Featured posts

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Lead generation

20 min read

October 09, 2026

Seasonal prospecting: why pausing outreach costs more than keeping it running year-round

Calculate how much your business could lose by turning outreach on and off with the seasons. Sopro data reveals why always-on outbound is the best.
Featured post
B2B marketing

10 min read

September 03, 2026

Sopro vs hiring an SDR team: Should you build in-house or choose a lead generation agency?

Should you hire an SDR team or choose a lead generation agency? Compare costs, resources, speed, scalability and ROI to find the right SDR alternative.
Featured post
Lead generation

30 min read

July 29, 2026

67 lead generation statistics and trends for 2026

Sopro research reveals exclusive B2B lead generation statistics to inform business growth strategies. Learn about lead generation challenges, trends, and more.

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B2B marketing

4 min read

March 16, 2022

4 ways to make your landing page kick-ass

A great landing page can make or break your campaigns. We reveal four ways to turn them into lead laboratories.
Email content

6 min read

March 01, 2022

How we make sure your prospecting emails get opened

Discover how to benchmark, analyse, and improve every aspect of your prospecting campaign using our data.
CPL

5 min read

February 03, 2022

Which marketing channel is the best performing?

Discover which marketing channel drives the most leads, has a low CPA and the highest ROI. Our survey of B2B buyers and marketers reveals all.
Business growth

4 min read

January 14, 2022

Why Sopro will top the Glassdoor Best Place to Work in 2024!

Sopro's Glassdoor score is higher than the companies that have been named in the Best Places to Work rundown. We couldn't be prouder.
B2B sales

8 min read

January 10, 2022

The essential guide to sales demos

This essential guide to the sales demo will take you through everything you need to know to go beyond showing a prospect and into selling a solution.
B2B sales

6 min read

January 07, 2022

Adapting to the new normal: Thriving in a hybrid sales environment

Learn how sales managers and their teams can adapt to selling remotely without it interfering with their lives.
B2B sales

5 min read

December 15, 2021

Why your sales team’s week ends every Tuesday lunchtime

Discover how automation and artificial intelligence can streamline your sales process and give your sales development team more time.
B2B sales

6 min read

December 08, 2021

Enterprise sales: Closing big deals with confidence

We'll explore strange new accounts, seek out new revenue streams, and boldly go where our sales team has never ventured before.

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