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Your B2B marketing blog

Exploring how to help your businesses grow. Covering strategies
and best practice on marketing, lead generation, and sales.

Featured posts

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Lead generation

20 min read

October 09, 2026

Seasonal prospecting: why pausing outreach costs more than keeping it running year-round

Calculate how much your business could lose by turning outreach on and off with the seasons. Sopro data reveals why always-on outbound is the best.
Featured post
B2B marketing

10 min read

September 03, 2026

Sopro vs hiring an SDR team: Should you build in-house or choose a lead generation agency?

Should you hire an SDR team or choose a lead generation agency? Compare costs, resources, speed, scalability and ROI to find the right SDR alternative.
Featured post
Lead generation

30 min read

July 29, 2026

67 lead generation statistics and trends for 2026

Sopro research reveals exclusive B2B lead generation statistics to inform business growth strategies. Learn about lead generation challenges, trends, and more.

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B2B marketing

7 min read

October 25, 2021

In praise of the chatbot as a prospecting tool

Ever thought of using a chatbot for prospecting? Here's how to use a chatbot to turn your website from a passive sales tool to an active one.
B2B sales

7 min read

October 14, 2021

How to get your sales team to prospect more effectively in 2022

Since more than half of sales teams are struggling to prospect effectively, here is what you can do to make sure 2022 is the year everything changes.
B2B sales

4 min read

October 12, 2021

4 quick tips for prospecting with video

Video has become a highly effective tool for connecting with prospects. Here’s a plan for enabling your sales team to succeed with video.
B2B sales

5 min read

September 10, 2021

What is a sales cadence and why on earth do you need one?

Find out how you can use sales cadence to align sales and marketing while ensuring prospects don’t fall between the cracks.
Prospecting

4 min read

September 09, 2021

Sales trigger events and prospecting: Gain 5x more leads

What is a sales trigger event and how can you use them to increase your lead capture by five times? Get your finger on the trigger here.
Business growth

6 min read

September 06, 2021

How to build an optimised sales development team

What do you need to sell successfully? The answer is simple: a successful sales development team. Find out how to build your team here
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News and awards

2 min read

July 29, 2021

Sopro named Lockdown Leader at SME National Business Awards

Sopro has taken home another award for the trophy cabinet! This lockdown leader award recognises our efforts over lockdown.
B2B data

5 min read

July 23, 2021

The seven benefits of a B2B data-driven marketing strategy

Implementing a data-driven marketing strategy means being obsessed with data, but in return you get a world of benefits.

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