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How WORK HOUSE METAL used SoPro campaigns to drive sales without building out internal business development teams

Company profile

Location:

US

Product/Service:

Raw material and alloys supply

Deal cycle:

/

Target profile

Location:

USA and Canada

Company size:

All

Role/Function:

Purchasing, Procurement, Supply Chain & Senior Management Roles

How Work House Metal connected with prospects at a lead rate of 8% with Sopro

Headline Results

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£24 cost per lead
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6% lead rate
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13% response rate
logo-coral
£24 cost per lead 6% lead rate 13% response rate

Company description

WHM specialize in Grain Refiners and Master Alloys. WHM exists to support their clients’ aluminum needs in every way so that they can focus on driving their business. They help material purchasers keep their budgets on track by obtaining the highest quality materials at wholesale pricing. They do this by sourcing and maintaining quality partnerships and passing those benefits onto their customers.

Objectives

  • Identify and engage with Managers and Directors within Mining and Metal industry, introduce the WHM product and proposition and invite prospects onto a phone call to discuss further.

Campaign performance breakdown

Here's how the campaign performed across each of the industry verticals and company size brackets in scope.

Company Size Prospects Open Rate % Response Response % Leads Leads % Cost per lead
1-10 57 57.89% 21 63.64% 2 3.51 % £57
11-50 533 62.66% 190 56.89% 45 8.07 % £25
51-200 590 49.83% 173 58.84% 61 10.34% £19
201-500 541 42.33% 120 52.40% 39 7.21% £28
501-1000 375 52.27% 84 42.85% 25 6.67% £30
1001-5000 708 43.64% 141 45.64% 52 7.34 % £27
5001-10,000 477 38.78% 84 45.41% 32 6.71% £30
10,001+ 472 39.62% 90 48.13% 29 6.14% £33

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