Hypefy

Hypefy was eager to expand into the UK market as part of its international growth strategy, but faced a significant challenge: they had no existing brand presence in the region, limited local credibility, and lacked the internal resources or infrastructure needed to run a consistent, high-quality cold outreach programme.

Building a scalable outbound engine in-house proved to be time-consuming and complex, highlighting the need for a specialist partner who could accelerate market entry and deliver results quickly.

After several internal attempts at cold outreach – sending thousands of emails across a few campaigns – Hypefy quickly realised the challenges involved in doing it effectively. From sourcing accurate data and ensuring deliverability to crafting messaging and managing follow-ups, it became clear that running outbound at scale required far more time, tools, and expertise than they could commit internally.

Looking for a smarter, more efficient solution, the team turned to Sopro to deliver a fully managed, scalable, and highly targeted outbound lead generation strategy.

Despite entering the market as a completely unknown Croatian startup with no prior brand presence or awareness in the UK, Hypefy was able to gain access to decision-makers at well-established and highly recognisable UK brands.

Through Sopro’s expertly managed outreach campaigns, they initiated conversations that would have been virtually impossible to spark through their existing networks or organic efforts alone. These introductions helped position Hypefy as a credible player in a new market and opened doors that would have otherwise remained firmly closed.