How Write Arm's lack of sales team didn't stop them scaling the business
£24cost per lead
£24cost per lead8%lead rate20%response rate
Write Arm are a Brighton based content agency. Part of what attracts their clients is that they take a flexible approach and work fast.
They pride themselves in being able to do everything with words and have a large number of specialists spanning the spectrum of content niches on their books, so are able to provide the right writer for each job and budget.
The purpose of the campaign was to identify and engage with senior marketing and content roles.
WriteArm doesn’t have a business development function, so they rely on Sopro to start new sales conversations with their ideal prospects.
The campaign introduces the Write Arm brand and proposition, and invites the prospect to a call or meeting to discuss their needs further.
John runs Write Arm using a network of content creators, and takes care of the running of the business himself. This leaves no time for business development.
Sopro outreach allows John to pick up interested conversations. The service can be too effective at times, passing too many leads for John to handle, but it has allowed WriteArm to scale without having to hire and train a dedicated sales team.
Campaign performance breakdown
We regularly receive introductions to other businesses who hear about how much John loves Sopro, and want to check it out for themselves.
Open Rate %
Cost per lead
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