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How WRITE ARM used SoPro campaigns to drive sales without building out internal business development teams

Company profile

Location:

US and UK

Product/Service:

Content agency

Deal cycle:

/

Target profile

Location:

UK

Company size:

11+

Role/Function:

Marketing roles and senior management roles

How Write Arm's lack of sales team didn't stop them scaling the business

Headline results

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£24 cost per lead
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8% lead rate
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20% response rate
logo-coral
£24 cost per lead 8% lead rate 20% response rate

Company description

Write Arm are a Brighton based content agency. Part of what attracts their clients is that they take a flexible approach and work fast.

They pride themselves in being able to do everything with words and have a large number of specialists spanning the spectrum of content niches on their books, so are able to provide the right writer for each job and budget.

Objectives

The purpose of the campaign was to identify and engage with senior marketing and content roles.

WriteArm doesn’t have a business development function, so they rely on Sopro to start new sales conversations with their ideal prospects.

The campaign introduces the Write Arm brand and proposition, and invites the prospect to a call or meeting to discuss their needs further.

Our solution

John runs Write Arm using a network of content creators, and takes care of the running of the business himself. This leaves no time for business development.

Sopro outreach allows John to pick up interested conversations. The service can be too effective at times, passing too many leads for John to handle, but it has allowed WriteArm to scale without having to hire and train a dedicated sales team.

Campaign performance breakdown

We regularly receive introductions to other businesses who hear about how much John loves Sopro, and want to check it out for themselves.

Company Size Prospects Open Rate % Response Response % Leads Leads % Cost per lead
1-10 14 92.86% 1 5.00% 0 0.00 % NA
11-50 621 71.34% 184 21.37% 82 13.20% £15
51-200 750 56.40% 151 20.27% 65 8.67% £23
201-500 471 49.47% 63 16.24% 27 5.73% £35
501-1000 222 54.50% 38 16.45% 11 4.95% £40
1001-5000 282 47.52% 40 16.67% 18 6.38 % £31
5001-10,000 102 46.08% 11 12.94% 4 3.92% £51
10,001+ 116 45.69% 20 24.39% 7 6.03% £33

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