Identifies equality gaps and presents evidence based solutions to close them
HR Manager, HR DIrector
Equality Check helps companies succeed with workplace equality, diversity, and inclusion.
They enable clients to easily track, measure, and report on their organisation’s progress towards positive change.
With Equality Check, you can leverage data-driven technology and evidence-based solutions to move from insight to action.
Equality Check needed to upscale its sales operations, but they’d also recently repositioned themselves as a purely B2B software company, so their buying persona shifted, alongside their messaging.
The email campaign needed to focus on their new value propositions and buyers. The campaign was also time-sensitive and Equality Check’s sales and marketing teams were relatively new, meaning Sopro needed to support them in getting the campaign out in a short turnaround.
The email content itself was also very specific, as the product is centered around Norwegian employment law. They needed appropriate, specific, and professional language in their email templates.
Sopro needed to create something very flexible for Equality Check as they were still working out what would best fit their new buyer persona.
The Sopro team was thorough in getting background context to Equality Check’s product and the business challenges of Norweigan law. Sopro worked to ensure the email content was professional and accurate; and used Equality Check’s resources to make sure the content sounded right.
The Norwegian market is relatively small compared to other countries. Sopro had to ensure they got enough relevant data to build the campaign prospects.
Equality Check’s conversion rate to sales meetings improved and they also saw improvement in their conversion from sales meeting to sale. Their current closed deals have covered the cost of the campaign, and they still have multiple ongoing sales.
The Equality Check product is relevant to almost all mid and large companies in Norway, and they have a broad range of industries in their portfolio. On one level that’s great, but it also makes outreach a challenge for their small sales team; getting more leads into their pipeline was always the main objective of the campaign.
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