How MD2MD used SoPro campaigns to drive sales without building out internal business development teams
Website
www.md2md.co.ukCompany profile
Location:
UK
Product/Service:
/
Deal cycle:
/
Target profile
Location:
UK
Company size:
11 - 1000
Role/Function:
Senior Roles
How to MD2MD used sopro to connect with hard to reach Managing Directors
For a business that's all about connecting Managing Directors for peer networking, prospecting is the perfect fit. Sopro emails feel like a personal approach, in keeping with the philosophy of the company, and delvier high lead rates and low cost.
Headline Results
Company description
MD2MD organise and operate meetings and workshops between business leaders across a range of locations, industries and organisation sizes.
The purpose of this campaign is to identify and target business leaders and invite them onto a call to discuss the prospects suitability to attend an initial meeting.
Objectives
- Expand and promote the business
- Contact potential clients from selected industries and different size organizations
- Arrange meeting with potential leads to discuss prospects suitability
Campaign performance breakdown
Here's how the campaign performed across each of the industry verticals and company size brackets in scope.
“We have been delighted by impressively-high engagement”
‘We have been working with sopro for numerous years and have not found another service which delivers the same great return on investment. All of our campaigns have been successful and the team are always looking at different ways to ensure optimum engagement. ’
Emma Phipps, General Manager MD2MD
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