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How MD2MD used SoPro campaigns to drive sales without building out internal business development teams

Website

www.md2md.co.uk

Company profile

Location:

UK

Product/Service:

/

Deal cycle:

/

Target profile

Location:

UK

Company size:

11 - 1000

Role/Function:

Senior Roles

How to MD2MD used sopro to connect with hard to reach Managing Directors

For a business that's all about connecting Managing Directors for peer networking, prospecting is the perfect fit. Sopro emails feel like a personal approach, in keeping with the philosophy of the company, and delvier high lead rates and low cost.

Headline Results

logo-coral
£26 cost per lead
logo-coral
8% lead rate
logo-coral
17% response rate
logo-coral
£26 cost per lead 8% lead rate 17% response rate

Company description

MD2MD organise and operate meetings and workshops between business leaders across a range of locations, industries and organisation sizes.

The purpose of this campaign is to identify and target business leaders and invite them onto a call to discuss the prospects suitability to attend an initial meeting.

Objectives

  • Expand and promote the business
  • Contact potential clients from selected industries and different size organizations
  • Arrange meeting with potential leads to discuss prospects suitability

Campaign performance breakdown

Here's how the campaign performed across each of the industry verticals and company size brackets in scope.

Company Prospects Opened Opened % Responses Response % Leads Lead Rate % Cost Per Lead
Myself Only 1 1 100.00 % 0 0.00% 0 0.00 % NA
1-10 11 4 36.36 % 4 100.01% 4 36.36 % £6
11-50 1874 921 49.15 % 360 39.08% 166 8.86 % £23
51-200 1525 721 47.28 % 232 32.18% 109 7.15 % £28
201-500 457 186 40.70 % 60 32.26% 28 6.13 % £33
501-1000 200 87 43.50 % 32 36.78% 14 7.00 % £29
1001-5000 146 46 31.51 % 20 43.47% 11 7.53 % £27
5001-10,000 26 12 46.15 % 3 25.00% 1 3.85 % £52
10,001+ 81 33 40.74 % 12 36.36% 2 2.47 % £81

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