Using B2B sales metrics for data-driven growth
Discover how you can harness a data-driven approach to sales optimisation and growth, with analytics, goals, and B2B sales KPIs
B2B market segmentation: Your step-by-step guide
Follow this guide for B2B target market segmentation theory, why must you do it, and what customer segments can you apply to your business
How to use B2B intent data to supercharge your campaigns
B2B intent data allows you to offer prospects the perfect solution at the right time. Here’s how to use this to superpower your sales.
Leveraging content marketing to grow your email list
An in-depth guide to growing your email subscriber lists by creating and optimising your B2B content marketing strategy.
Stay afloat in the sea of spam – turning trash outbound email marketing into treasure
Learn how to create multichannel outbound email marketing campaigns that stand out in a sea of spam and reel in your prospects.
The ultimate guide to email prospecting
We cover what email prospecting is, outline an email prospecting strategy and investigate some different ways to optimise results.
