Is it the end for email open rates?

It's time to move on from open rates, explains Sopro CINO, Rob Harlow.

Interactive insights

A world of insights.

Our interactive data suite puts five years of email prospecting campaign results in your hands. Discover industry benchmarks, when to send emails, and which job titles to target.

Every Sopro client campaign benefits from the wealth of data and expertise we’ve built up over the years, and now you can access the last five years of results right here.

Dive into the headline statistics and compare the changing results over the last five years.

Interactive insights

All industries

average

Deliverability rate

94.6%

Sopro average

Open rate

32.0%

Sopro average

Response rate

4.0%

Sopro average

Lead rate

3.5%

Sopro average

The State of Prospecting 2024

The State of Prospecting 2024

A practical guide to prospecting, with data from 84 million outreach touchpoints and insights from 377 sales and marketing professionals.

Download now
The State of Prospecting 2024