Author

Darren Gooding

Account Executive

About Darren

Darren Gooding is an Account Executive at Sopro, helping B2B organisations build predictable sales pipelines through strategic, data-driven outbound prospecting. With extensive experience in revenue-focused environments, Darren combines product and market knowledge with practical outbound strategies to drive meaningful commercial conversations.

He works closely with clients to understand their proposition, ideal customer profile, and total addressable market (TAM), ensuring outreach is disciplined, relevant, and performance-led. Darren is known for his structured, resilient approach to prospecting, balancing intelligent targeting with consistent execution.

Alongside his client work, Darren actively shares sales insight and practical outbound thinking, contributing to wider conversations around modern prospecting and revenue performance.

Career highlights

Account Executive at Sopro, generating pipeline growth and helping clients accelerate B2B sales conversations through tailored outreach and multi-channel engagement.
Recognised for Sales Excellence, celebrating outstanding performance and contribution to team success.
Co-host of The Friday Sales Show, sharing practical experience and sales thinking with a broader professional audience.
Active contributor to sales discussions around outbound strategy, execution, and performance.
Sales development and leadership experience since 2010.

Connect with Darren

Don’t play it safe. Take calculated risks, invest more than you might feel 100% comfortable with, and truly back your proposition. Run a disciplined process, outwork the competition through deliberate repetition, and cover your entire TAM without hesitation. Keep showing up, because outbound favours the bold.

Darren Gooding | Account Executive

Expertise

B2B sales • Multi-channel prospecting • Client engagement • Prospect qualification • Outreach strategy • Sales process optimisation • Sales stack technology • Personalised follow-ups

Education

Computer Networking qualification

Latest articles from Darren Gooding

Artificial Intelligence

38 min read

December 04, 2025

75 statistics about AI in B2B sales and marketing

Discover how AI is transforming B2B sales and marketing teams with the latest statistics, insights, data, and trends from Sopro’s AI experts.

Audience mapping

15 min read

July 14, 2025

TAM, SAM, and SOM: How to calculate your addressable market

Discover how to calculate TAM, SAM, and SOM, explore their differences, and how to incorporate them into your market research and boost sales strategies.

B2B sales

19 min read

June 10, 2025

How to get out of a sales slump: proven strategies and expert advice

Struggling with a sales slump? We explore the reasons for sales declines, offer 16 ways to get out of a slump, and explain how to prevent declining sales.