B2B market segmentation: Your step-by-step guide
Follow this guide for B2B target market segmentation theory, why must you do it, and what customer segments can you apply to your business
How to use B2B intent data to supercharge your campaigns
B2B intent data allows you to offer prospects the perfect solution at the right time. Here’s how to use this to superpower your sales.
Leveraging content marketing to grow your email list
An in-depth guide to growing your email subscriber lists by creating and optimising your B2B content marketing strategy.
The ultimate guide to email prospecting
We cover what email prospecting is, outline an email prospecting strategy and investigate some different ways to optimise results.
The climb to success: What is a sales value ladder?
There are lots of different tools and tactics you can use to make selling easier. One of those is implementing a sales value ladder.
Can you find out when a prospect visits your website?
Tracking your leads is crucial when it comes to B2B sales. See when prospects visit your website with Sopro.
