Client Director
With an expansive career, James has a natural flair for sales and marketing. He has an aptitude for many topics and is a call-upon expert in Sales, CRM, SEO, and acquisition across B2B and B2C.
10 min read
July 25, 2024
How business storytelling transforms B2B sales by creating emotional connections, enhancing brand recall, and driving higher conversion rates
22 min read
August 11, 2025
In this inbound vs outbound marketing guide, we explore the differences and similarities between the two and explain why you need both tactics in your strategy.
21 min read
June 07, 2024
Unlock the secrets to successful B2B sales outreach with our comprehensive guide, with strategies to help boost your lead generation.
12 min read
May 16, 2024
Discover how you can harness a data-driven approach to sales optimisation and growth, with analytics, goals, and B2B sales KPIs
15 min read
March 08, 2024
Follow this guide for B2B target market segmentation theory, why must you do it, and what customer segments can you apply to your business
20 min read
September 22, 2025
Explore everything you need to know about leveraging buyer intent data, including the types of intent data and practical examples to include in your strategy.
