B2B marketing

16 minutes

June 28, 2024

Inbound vs outbound marketing: why B2B sales needs both

Follow our guide to learn why you should maximise inbound and outbound marketing for your B2B sales strategy.
B2B sales

21 minutes

June 7, 2024

B2B sales outreach: your foolproof guide

Unlock the secrets to successful B2B sales outreach with our comprehensive guide, with strategies to help boost your lead generation.
B2B data

12 minutes

May 16, 2024

Using B2B sales metrics for data-driven growth

Discover how you can harness a data-driven approach to sales optimisation and growth, with analytics, goals, and B2B sales KPIs
Audience segmentation

15 minutes

March 8, 2024

B2B market segmentation: Your step-by-step guide

Follow this guide for B2B target market segmentation theory, why must you do it, and what customer segments can you apply to your business
B2B data

17 minutes

January 18, 2024

How to use B2B intent data to supercharge your campaigns

B2B intent data allows you to offer prospects the perfect solution at the right time. Here’s how to use this to superpower your sales.
Prospecting

10 minutes

August 31, 2023

The ultimate guide to email prospecting

We cover what email prospecting is, outline an email prospecting strategy and investigate some different ways to optimise results.