Audience segmentation

15 minutes

March 8, 2024

B2B market segmentation: Your step-by-step guide

Follow this guide for B2B target market segmentation theory, why must you do it, and what customer segments can you apply to your business
B2B data

17 minutes

January 18, 2024

How to use B2B intent data to supercharge your campaigns

B2B intent data allows you to offer prospects the perfect solution at the right time. Here’s how to use this to superpower your sales.
B2B data

7 minutes

December 21, 2023

Leveraging content marketing to grow your email list

An in-depth guide to growing your email subscriber lists by creating and optimising your B2B content marketing strategy.
Prospecting

10 minutes

August 31, 2023

The ultimate guide to email prospecting

We cover what email prospecting is, outline an email prospecting strategy and investigate some different ways to optimise results.
B2B sales

7 minutes

February 16, 2023

The climb to success: What is a sales value ladder?

There are lots of different tools and tactics you can use to make selling easier. One of those is implementing a sales value ladder.
track website visitors
Uncategorized

5 minutes

October 14, 2022

Can you find out when a prospect visits your website?

Tracking your leads is crucial when it comes to B2B sales. See when prospects visit your website with Sopro.