B2B marketing

22 minutes

June 28, 2024

Inbound vs outbound marketing: why B2B sales needs both

In this inbound vs outbound marketing guide, we explore the differences and similarities between the two and explain why you need both tactics in your strategy.
B2B sales

21 minutes

June 7, 2024

B2B sales outreach: your foolproof guide

Unlock the secrets to successful B2B sales outreach with our comprehensive guide, with strategies to help boost your lead generation.
B2B data

12 minutes

May 16, 2024

Using B2B sales metrics for data-driven growth

Discover how you can harness a data-driven approach to sales optimisation and growth, with analytics, goals, and B2B sales KPIs
Audience segmentation

15 minutes

March 8, 2024

B2B market segmentation: Your step-by-step guide

Follow this guide for B2B target market segmentation theory, why must you do it, and what customer segments can you apply to your business
B2B data

20 minutes

January 18, 2024

B2B buyer intent data: What it is and how to use it to supercharge your lead generation efforts

Explore everything you need to know about leveraging buyer intent data, including the types of intent data and practical examples to include in your strategy.
Prospecting

12 minutes

August 31, 2023

The complete guide to email prospecting: Strategies and best practices for sales success in 2026

Learn how to master email prospecting in 2026 with proven strategies for list building, personalisation, and multichannel outreach that get results.