With an expansive career, James has a natural flair for sales and marketing. He has an aptitude for many topics and is a call-upon expert in Sales, CRM, SEO, and acquisition across B2B and B2C.
10 minutes
July 25, 2024
How business storytelling transforms B2B sales by creating emotional connections, enhancing brand recall, and driving higher conversion rates
22 minutes
June 28, 2024
In this inbound vs outbound marketing guide, we explore the differences and similarities between the two and explain why you need both tactics in your strategy.
21 minutes
June 7, 2024
Unlock the secrets to successful B2B sales outreach with our comprehensive guide, with strategies to help boost your lead generation.
12 minutes
May 16, 2024
Discover how you can harness a data-driven approach to sales optimisation and growth, with analytics, goals, and B2B sales KPIs
15 minutes
March 8, 2024
Follow this guide for B2B target market segmentation theory, why must you do it, and what customer segments can you apply to your business
17 minutes
January 18, 2024
B2B intent data allows you to offer prospects the perfect solution at the right time. Here’s how to use this to superpower your sales.
Content Writer
Video and Digital Production Lead
Senior Client Director