March 8, 2024

B2B market segmentation: Your step-by-step guide

James Kenny

Follow this guide for B2B target market segmentation theory, why must you do it, and what customer segments can you apply to your business

Audience segmentation B2B audience +1
January 18, 2024

How to use B2B intent data to supercharge your campaigns

James Kenny

B2B intent data allows you to offer prospects the perfect solution at the right time. Here’s how to use this to superpower your sales.

B2B data Buyer intent +1
December 21, 2023

Leveraging content marketing to grow your email list

James Kenny

An in-depth guide to growing your email subscriber lists by creating and optimising your B2B content marketing strategy.

B2B data B2B marketing +2
November 9, 2023

Stay afloat in the sea of spam – turning trash outbound email marketing into treasure

James Kenny

Learn how to create multichannel outbound email marketing campaigns that stand out in a sea of spam and reel in your prospects.

B2B marketing Email marketing
August 31, 2023

The ultimate guide to email prospecting

James Kenny

We cover what email prospecting is, outline an email prospecting strategy and investigate some different ways to optimise results.

April 28, 2023

Spring clean your sales process: strategies to improve sales performance

James Kenny

Revamp your sales process this spring with our latest blog. Discover expert strategies to improve sales performance and drive better results.

B2B sales Closing techniques