With an expansive career, James has a natural flair for sales and marketing. He has an aptitude for many topics and is a call-upon expert in Sales, CRM, SEO, and acquisition across B2B and B2C.
7 minutes
February 16, 2023
There are lots of different tools and tactics you can use to make selling easier. One of those is implementing a sales value ladder.
5 minutes
October 14, 2022
Tracking your leads is crucial when it comes to B2B sales. See when prospects visit your website with Sopro.
4 minutes
June 22, 2022
Getting ready for some sales forecasting? Before you crunch the numbers, here are five home truths that you must bear in mind.
8 minutes
January 10, 2022
This essential guide to the sales demo will take you through everything you need to know to go beyond showing a prospect and into selling a solution.
November 29, 2021
Here we discuss how marketing qualified leads (MQLs) and sales qualified leads (SQLs) differ and how to align sales and marketing teams to close more deals.
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