Client Director
With an expansive career, James has a natural flair for sales and marketing. He has an aptitude for many topics and is a call-upon expert in Sales, CRM, SEO, and acquisition across B2B and B2C.
12 min read
December 02, 2025
Learn how to master email prospecting in 2026 with proven strategies for list building, personalisation, and multichannel outreach that get results.
7 min read
February 16, 2023
There are lots of different tools and tactics you can use to make selling easier. One of those is implementing a sales value ladder.
5 min read
October 14, 2022
Tracking your leads is crucial when it comes to B2B sales. See when prospects visit your website with Sopro.
8 min read
January 10, 2022
This essential guide to the sales demo will take you through everything you need to know to go beyond showing a prospect and into selling a solution.
4 min read
November 29, 2021
Here we discuss how marketing qualified leads (MQLs) and sales qualified leads (SQLs) differ and how to align sales and marketing teams to close more deals.
