ABE

17 minutes

September 1, 2025

What is account-based engagement, and how does it drive B2B growth?

Discover how account-based engagement (ABE) drives deeper B2B relationships, how it complements but differs from ABM, and how Sopro makes it work.
B2B sales

12 minutes

January 27, 2025

What is effective lead nurturing?

Explore effective lead nurturing strategies and best practices to enhance your sales funnel and understand the importance of aligning sales and marketing teams.
B2B sales

13 minutes

July 22, 2024

The complete guide to sales automation

Discover how B2B sales automation boosts efficiency, improves lead quality, and lets your sales team focus on what they do best: closing deals and building relationships.
Outreach

15 minutes

June 14, 2024

Common prospecting problems and how to address them

Follow our guide to tackle common prospecting obstacles head-on, helping you stay ahead of the competition.
Cold email

22 minutes

March 1, 2024

How to write effective B2B cold follow-up emails

From your target audience to effective nurturing, our guide covers everything you need to know to perfect your cold follow-up email strategy.
B2B sales

15 minutes

October 12, 2023

What is a sales funnel? A practical guide

A practical guide to your sales funnel, why it's a game-changer for your business, and how to build one that turns clicks into customers.