Author

Daniela Rufolo

Knowledgeable in providing bespoke solutions for businesses across multiple industries, Daniela’s ten years' worth of experience speaks for itself. Always keeping up with the ever-changing tech world, Daniela’s expertise is invaluable to your business needs.

12 minutes

January 27, 2025

What is effective lead nurturing?

Explore effective lead nurturing strategies and best practices to enhance your sales funnel and understand the importance of aligning sales and marketing teams.

13 minutes

July 22, 2024

The complete guide to sales automation

Discover how B2B sales automation boosts efficiency, improves lead quality, and lets your sales team focus on what they do best: closing deals and building relationships.

15 minutes

June 14, 2024

Common prospecting problems and how to address them

Follow our guide to tackle common prospecting obstacles head-on, helping you stay ahead of the competition.

22 minutes

March 1, 2024

How to write effective B2B cold follow-up emails

From your target audience to effective nurturing, our guide covers everything you need to know to perfect your cold follow-up email strategy.

15 minutes

October 12, 2023

What is a sales funnel? A practical guide

A practical guide to your sales funnel, why it's a game-changer for your business, and how to build one that turns clicks into customers.

7 minutes

July 6, 2023

Go beyond name and company: How to nail personalisation in cold emails

How do you strike the balance between personalisation and automation? Here’s how to create good personalised cold emails.