Prospecting

6 minutes

October 10, 2018

Prospecting mails: is there any correlation between open rate and lead rate?

Is there a direct correlation between open rate and lead rate? We investigated if campaigns with higher open rates produce more leads
CPL

5 minutes

July 3, 2018

Does size matter? B2B lead rate by company size

What analysing the emails sent to 1 million prospects can tell you about the lead rate you are likely to get from small, medium and large businesses.