Email content

5 minutes

July 28, 2023

How to sign off a sales email

Why a good closing line is important for sales emails, what makes a good sign off, and examples of great closers that get responses.
Lead generation

7 minutes

June 22, 2023

How to optimise your website for lead generation campaigns

What improvements you can make to your website to impress prospects? Here’s how to optimise your website for lead generation campaigns.
Sales engagement

6 minutes

April 6, 2023

CRM vs sales engagement platform: Why you need both

Ever wondered what a CRM system does? And how does it differ from a sales engagement platform? Find out in our latest blog.
B2B data

8 minutes

March 10, 2023

How to send compliant B2B emails in the US

Sending sales emails in the United States? Here’s what you need to know about staying compliant when sending US B2B emails.
Prospecting

7 minutes

March 9, 2023

Sopro’s B2B prospecting service: How does it work?

Looking to outsource your B2B lead generation? Here’s how Sopro's prospecting service can get you more sales-ready B2B leads.
Planning your sales and marketing strategy for 2023? Read the top 5 B2B trends we expect to see next year.
B2B marketing

5 minutes

December 1, 2022

Top 5 B2B sales and marketing trends for 2023

Planning your sales and marketing strategy for 2023? Read the top 5 B2B trends we expect to see next year - and how you can use them.