B2B data

8 minutes

March 10, 2023

How to send compliant B2B emails in the US

Sending sales emails in the United States? Here’s what you need to know about staying compliant when sending US B2B emails.
Prospecting

7 minutes

March 9, 2023

Sopro’s B2B prospecting service: How does it work?

Looking to outsource your B2B lead generation? Here’s how Sopro's prospecting service can get you more sales-ready B2B leads.
Planning your sales and marketing strategy for 2023? Read the top 5 B2B trends we expect to see next year.
B2B marketing

5 minutes

December 1, 2022

Top 5 B2B sales and marketing trends for 2023

Planning your sales and marketing strategy for 2023? Read the top 5 B2B trends we expect to see next year - and how you can use them.
7 deadly data sins
B2B data

6 minutes

October 10, 2022

Time to confess: Are you guilty of the 7 deadly data sins?

Do your prospecting data habits make you a sinner or a saint? We’ll look at the 7 deadly data sins - and how to avoid them.
does gdpr apply to b2b - sopro
B2B data

5 minutes

September 8, 2022

Marketing need-to-knows: Does GDPR apply to B2B?

GDPR non-compliance risks big fines, but does GDPR apply to B2B? Here’s what you need to know before you start B2B email marketing.
Prospecting etiquette - sopro
Prospecting

5 minutes

August 30, 2022

Prospecting etiquette: 5 rules for being the perfect inbox guest

Writing a cold outreach email can feel like a daunting task. Here’s our top rules for minding your Ps and Qs when prospecting new customers.