March 10, 2023

How to send compliant B2B emails in the US

Colette Hagan-Young

Sending sales emails in the United States? Here’s what you need to know about staying compliant when sending US B2B emails.

B2B data GDPR and compliance
March 9, 2023

Sopro’s B2B prospecting service: How does it work?

Colette Hagan-Young

Looking to outsource your B2B lead generation? Here’s how Sopro's prospecting service can get you more sales-ready B2B leads.

Prospecting Prospecting service
Planning your sales and marketing strategy for 2023? Read the top 5 B2B trends we expect to see next year.
December 1, 2022

Top 5 B2B sales and marketing trends for 2023

Colette Hagan-Young

Planning your sales and marketing strategy for 2023? Read the top 5 B2B trends we expect to see next year - and how you can use them.

B2B marketing B2B sales
7 deadly data sins
October 10, 2022

Time to confess: Are you guilty of the 7 deadly data sins?

Colette Hagan-Young

Do your prospecting data habits make you a sinner or a saint? We’ll look at the 7 deadly data sins - and how to avoid them.

B2B data
does gdpr apply to b2b - sopro
September 8, 2022

Marketing need-to-knows: Does GDPR apply to B2B?

Colette Hagan-Young

GDPR non-compliance risks big fines, but does GDPR apply to B2B? Here’s what you need to know before you start B2B email marketing.

B2B data GDPR and compliance
Prospecting etiquette - sopro
August 30, 2022

Prospecting etiquette: 5 rules for being the perfect inbox guest

Colette Hagan-Young

Writing a cold outreach email can feel like a daunting task. Here’s our top rules for minding your Ps and Qs when prospecting new customers.

Prospecting