CRM vs sales engagement platform: Why you need both
Ever wondered what a CRM system does? And how does it differ from a sales engagement platform? Find out in our latest blog.
How to accelerate sales
Are your leads taking too many pitstops? Here’s how to speed up the sales process and get your customers to buy, faster.
How to send compliant B2B emails in the US
Sending sales emails in the United States? Here’s what you need to know about staying compliant when sending US B2B emails.
Sopro’s B2B prospecting service: How does it work?
Looking to outsource your B2B lead generation? Here’s how Sopro's prospecting service can get you more sales-ready B2B leads.
Top 5 B2B sales and marketing trends for 2023
Planning your sales and marketing strategy for 2023? Read the top 5 B2B trends we expect to see next year - and how you can use them.
Time to confess: Are you guilty of the 7 deadly data sins?
Do your prospecting data habits make you a sinner or a saint? We’ll look at the 7 deadly data sins - and how to avoid them.