Planning your sales and marketing strategy for 2023? Read the top 5 B2B trends we expect to see next year.
B2B marketing

5 minutes

December 1, 2022

Top 5 B2B sales and marketing trends for 2023

Planning your sales and marketing strategy for 2023? Read the top 5 B2B trends we expect to see next year - and how you can use them.
does gdpr apply to b2b - sopro
B2B data

5 minutes

September 8, 2022

Marketing need-to-knows: Does GDPR apply to B2B?

GDPR non-compliance risks big fines, but does GDPR apply to B2B? Here’s what you need to know before you start B2B email marketing.
Prospecting etiquette - sopro
Prospecting

5 minutes

August 30, 2022

Prospecting etiquette: 5 rules for being the perfect inbox guest

Writing a cold outreach email can feel like a daunting task. Here’s our top rules for minding your Ps and Qs when prospecting new customers.
B2B marketing

6 minutes

August 23, 2022

5 secrets to getting more leads from Google Ads

Google Ads and PPC can be really effective. But they don't come cheap. Here's our 5 secrets for getting more leads from Google ads.