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Colette Hagan-Young

Colette is a content marketer with over 10 years' experience. She's a failed rockstar, laughs too loud, and has several dogs.

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Top 5 B2B sales and marketing trends for 2023

December 1, 2022

Top 5 B2B sales and marketing trends for 2023

Colette Hagan-Young

Planning your sales and marketing strategy for 2023? Read the top 5 B2B trends we expect to see next year - and how you can use them.

B2B marketing B2B sales
Time to confess: Are you guilty of the 7 deadly data sins?

October 10, 2022

Time to confess: Are you guilty of the 7 deadly data sins?

Colette Hagan-Young

Do your prospecting data habits make you a sinner or a saint? We’ll look at the 7 deadly data sins - and how to avoid them.

B2B marketing B2B sales
B2B brands: Is it time for TikTok?

September 29, 2022

B2B brands: Is it time for TikTok?

Colette Hagan-Young

TikTok is a social media force to be reckoned with. But some B2B brands are yet to be convinced. Read more about being a B2B brand on TikTok.

B2B marketing B2B sales
Good morning USA! Sopro Miami office is now open!

September 14, 2022

Good morning USA! Sopro Miami office is now open!

Colette Hagan-Young

Sopro launches its first US office in Midtown Miami, FL! The office has an initial team of seven, with a capacity for up to 30 employees.

B2B marketing B2B sales
Marketing need-to-knows: Does GDPR apply to B2B?

September 8, 2022

Marketing need-to-knows: Does GDPR apply to B2B?

Colette Hagan-Young

GDPR non-compliance risks big fines, but does GDPR apply to B2B? Here’s what you need to know before you start B2B email marketing.

B2B marketing B2B sales
Prospecting etiquette: 5 rules for being the perfect inbox guest

August 30, 2022

Prospecting etiquette: 5 rules for being the perfect inbox guest

Colette Hagan-Young

Writing a cold outreach email can feel like a daunting task. Here’s our top rules for minding your Ps and Qs when prospecting new customers.

B2B marketing B2B sales
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