May 25, 2023

Cookies and birthday cake: GDPR turns five

Colette Hagan-Young

As GDPR turns five years old, we’re reflecting on the last half-decade, and what’s changed in the world of digital communications.

B2B marketing
April 14, 2023

The ultimate guide to B2B lead generation

Colette Hagan-Young

The ultimate guide to B2B lead generation, how to generate B2B leads, and the best ways to measure your success.

B2B marketing B2B sales
April 6, 2023

CRM vs sales engagement platform: Why you need both

Colette Hagan-Young

Ever wondered what a CRM system does? And how does it differ from a sales engagement platform? Find out in our latest blog.

B2B sales
March 30, 2023

How to accelerate sales

Colette Hagan-Young

Are your leads taking too many pitstops? Here’s how to speed up the sales process and get your customers to buy, faster.

B2B sales
March 10, 2023

How to send compliant B2B emails in the US

Colette Hagan-Young

Sending sales emails in the United States? Here’s what you need to know about staying compliant when sending US B2B emails.

B2B marketing Prospecting
March 9, 2023

Sopro’s B2B prospecting service: How does it work?

Colette Hagan-Young

Looking to outsource your B2B lead generation? Here’s how Sopro's prospecting service can get you more sales-ready B2B leads.