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Why a good closing line is important for sales emails, what makes a good sign off, and examples of great closers that get responses.

How gifting works in sales prospecting, the regulations around it, and how to use gifting to get new clients.

Looking to reel in US sales? Here's how to write cold email templates that get American prospects hooked for more.

What improvements you can make to your website to impress prospects? Here’s how to optimise your website for lead generation campaigns.

As GDPR turns five years old, we’re reflecting on the last half-decade, and what’s changed in the world of digital communications.

The ultimate guide to B2B lead generation, how to generate B2B leads, and the best ways to measure your success.