July 28, 2023

How to sign off a sales email

Colette Hagan-Young

Why a good closing line is important for sales emails, what makes a good sign off, and examples of great closers that get responses.

Email content
July 24, 2023

Should you send gifts to potential clients? 

Colette Hagan-Young

How gifting works in sales prospecting, the regulations around it, and how to use gifting to get new clients.

B2B sales
June 30, 2023

How to write cold emails that work for US audiences

Colette Hagan-Young

Looking to reel in US sales? Here's how to write cold email templates that get American prospects hooked for more.

Email content Prospecting
June 22, 2023

How to optimise your website for lead generation campaigns

Colette Hagan-Young

What improvements you can make to your website to impress prospects? Here’s how to optimise your website for lead generation campaigns.

Lead generation
May 25, 2023

Cookies and birthday cake: GDPR turns five

Colette Hagan-Young

As GDPR turns five years old, we’re reflecting on the last half-decade, and what’s changed in the world of digital communications.

B2B data GDPR and compliance
April 14, 2023

The ultimate guide to B2B lead generation

Colette Hagan-Young

The ultimate guide to B2B lead generation, how to generate B2B leads, and the best ways to measure your success.

Lead generation