B2B sales

16 minutes

June 20, 2024

How to grow your LinkedIn network for optimised B2B outreach

Grow your LinkedIn network for optimised B2B sales outreach. From refining your profile to keeping an eye on the analytics, follow our guide.
Lead generation

11 minutes

February 8, 2024

What is outbound lead generation?

Outbound lead generation is the method of generating leads through outbound sales strategies. It's a great way to get customers if done right.
B2B audience

16 minutes

January 29, 2024

A comprehensive guide to building a prospecting list

An accurate prospecting list is the foundation of outreach campaigns. This practical guide outlines how to find your ideal prospects.
B2B marketing

8 minutes

February 21, 2023

UTM tracking explained

What UTM codes are, how they’re used, and how you can use them to make the most of your marketing campaigns.
B2B sales

5 minutes

November 11, 2021

4 sure-fire ways to sell more with consultative selling techniques

Consultant selling is an approach that focuses on building a relationship with a customer or prospect, understanding their problems. Here are four surefire ways to sell more.
B2B marketing

7 minutes

October 25, 2021

In praise of the chatbot as a prospecting tool

Ever thought of using a chatbot for prospecting? Here's how to use a chatbot to turn your website from a passive sales tool to an active one.