September 11, 2023

Beyond the inbox: advanced email lead generation techniques

James Mills

This post covers best practice in email outreach, and reveals 6 advanced email lead generation techniques that move beyond simple email.

Email lead generation Lead generation
February 21, 2023

UTM tracking explained

James Mills

What UTM codes are, how they’re used, and how you can use them to make the most of your marketing campaigns.

B2B marketing
November 3, 2022

Your TOV: Why you shouldn’t get precious when prospecting

James Mills

Every great brand has a distinctive tone of voice but can using that TOV in your prospecting actually damage your leads?

Email content Prospecting
November 11, 2021

4 sure-fire ways to sell more with consultative selling techniques

James Mills

Consultant selling is an approach that focuses on building a relationship with a prospect to understand their problems.

B2B sales Sales methodologies
October 25, 2021

In praise of the chatbot as a prospecting tool

James Mills

Ever thought of using a chatbot for prospecting? Here's how to use a chatbot to turn your website from a passive sales tool to an active one.

B2B marketing B2B sales
September 6, 2021

How to build an optimised sales development team

James Mills

What do you need to sell successfully? The answer is simple: a successful sales development team. Find out how to build your team here

Business growth Sales development +1