James Kenny is a Client Director at Sopro, helping B2B businesses turn outbound prospecting into a consistent source of new pipeline. He brings more than 25 years’ experience in sales and marketing across B2B and B2C, with a broad commercial background spanning business development, CRM, SEO and customer acquisition.
Since joining Sopro in 2020, James has worked with businesses to understand their growth plans and explore how managed prospecting can support them. He helps prospective clients assess the right audience, campaign approach and level of activity, giving them a clear understanding of the service before they move into onboarding.
He starts every client conversation by working out what outbound needs to achieve, whether that is creating pipeline now, entering a new market or reducing reliance on referrals. Having worked in account executive and business development roles, he understands the pressure to generate new opportunities while keeping existing deals moving.
His mix of sales and marketing experience means he looks beyond the initial response. Who should the campaign reach? What matters to each decision-maker? How will the sales team qualify and follow up the conversations? James helps businesses connect their prospecting plans with their sales capacity, buying cycle and commercial goals. His view is that successful outbound depends on getting the foundations right. Relevant messaging needs accurate data, considered targeting and reliable deliverability behind it. When results fall short, he advocates reviewing the whole campaign before assuming the copy is the problem.
James values straightforward advice and realistic expectations. He believes the strongest client relationships start with an honest conversation about what a business needs, where Sopro can help and what success should look like.
James is a regular contributor to Sopro’s blog, with articles covering B2B lead generation, lead qualification, sales tools, and sales and marketing alignment, alongside sales statistics and industry trends.
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