B2B sales

7 minutes

October 27, 2021

What is consultative selling (and will it heal my deal rate)?

In this overview of consultative selling, we’ll explore exactly what it is and ask whether it works. We’ll then go on to look at some practical tips and background principles for incorporating a consultative approach into your sales techniques, including how you can build bespoke solutions for your prospects.
B2B sales

7 minutes

October 14, 2021

How to get your sales team to prospect more effectively in 2022

Since more than half of sales teams are struggling to prospect effectively, here is what you can do to make sure 2022 is the year everything changes.
B2B sales

4 minutes

October 12, 2021

4 quick tips for prospecting with video

Video has become a highly effective tool for connecting with prospects. Here’s a plan for enabling your sales team to succeed with video.
Lead generation

15 minutes

September 8, 2021

Social media lead generation: A comprehensive guide

Explore our comprehensive guide to social media for B2B lead generation, including 10 tips to maximise your lead-gen efforts and the metrics you need to track.
Account based marketing

4 minutes

June 11, 2021

What is account-based marketing (ABM)?

9 out of 10 marketers claim that Account-Based Marketing (ABM) improves their ability to generate new biz. But what is ABM – and why are you not doing it?
Email content

4 minutes

May 18, 2021

In praise of plain text emails

Which is more effective as a prospecting message, an email, or a LinkedIn post: plain text, image, video? Find out why plain text works.