B2B audience

10 minutes

January 4, 2024

Ideal customer profiles and buyer personas: What’s the difference?

Ideal customer profiles and buyer personas are two different but related concepts. Bring them together for better sales and marketing output.
Cold email

10 minutes

December 14, 2023

Is email prospecting spammy? (Spoiler: not if you do it well)

Is email prospecting spammy? We debunk the myths of cold emails, and explore strategies for effective B2B email prospecting.
B2B marketing

14 minutes

September 27, 2023

How content marketing can upgrade your lead generation

Discover how content marketing can boost your lead generation. We cover how to create quality content that converts, plus how to promote it.
LinkedIn prospecting

7 minutes

April 27, 2023

LinkedIn Sales Navigator: a beginner’s guide

Our beginner's LinkedIn Sales Navigator guide walks you through everything you need to know to get started with LinkedIn prospecting.
B2B data

7 minutes

January 19, 2023

How to build the perfect B2B prospecting database

An up-to-date, relevant database is the first secret to successful prospecting. How can you build the perfect B2B prospecting database?
B2B marketing

4 minutes

March 16, 2022

4 ways to make your landing page kick-ass

A great landing page can make or break your campaigns. We reveal four ways to turn them into lead laboratories.