What trends will shape demand generation in 2021?
What trends will influence demand generation in the second half of 2021? We look at a recent survey of B2B revenue leaders to find out.
Go short or go home: why word count is killing your outreach
When it comes to prospecting emails, keeping it short and simple is the key to success. We look at the structure of an outreach email.
How to get your content shared
To make the most of your content, you need to develop a strategy for sharing it far and wide. We outline a simple strategy to drive readers
Great, another email – why prospecting perseverance pays off
You may think you are being poilite if you don't send follow up emails. But when it comes to prospecting, it's the key to success.
Stop me if you’ve heard this one before: 9 ways to repurpose your content
Old content can be repurposed, with new life breathed into the copy you spent so long crafting. We reveal nine methods here.
We know what you did last session: Six ways remarketing should be informing your lead generation
Remarketing is a killer tool when it comes to generating and nurturing leads. We outline six ways it can be a gamechanger.
