Account based marketing

4 minutes

June 11, 2021

What is account-based marketing (ABM)?

9 out of 10 marketers claim that Account-Based Marketing (ABM) improves their ability to generate new biz. But what is ABM – and why are you not doing it?
Email content

4 minutes

May 18, 2021

In praise of plain text emails

Which is more effective as a prospecting message, an email, or a LinkedIn post: plain text, image, video? Find out why plain text works.