It’s not a case of one or the other: how b2b email prospecting and content marketing connect

Rich Tipple

Posted on: March 10, 2021

Reading Time: 2 minutes

Category: Email Marketing

It’s not a case of one or the other: How B2B email prospecting and content marketing connect

blogpost image

In our latest webinar masterclass, we explored how B2B companies can generate new business by harnessing the power of email prospecting and content marketing.

Providing the lowdown on how to make sure your prospecting mails hit home was Steve Harlow, our own CSO. And breaking down the types of content you can use to nurture leads at every stage of the sales journey was Kathryn Strachan, MD at Copy House.

If you want to know how to get people into your funnel AND get them through it, then start watching right now.

You’ll discover:


  • Exactly which subject lines get opened and which get ignored
  • Ways to ensure that the all-important first glance leads to your email being read 
  • The tipping point when an email becomes too long (spoiler alert – you reach it much sooner than you think)
  • How to use personalisation parameters to make your mail feel one-to-one
  • Why you should always sell a conversation rather than a product/service

Content marketing

  • Which types of content marketing suit each stage of the buyer journey (awareness, capture leads, nurture leads, close deals)
  • How to structure, research and present case studies
  • The four most powerful leave behinds after meetings and what each must include
  • Why long form content is so important 
  • How to use insight from prospects and sales to create content

Want to see what sopro could do for you?

Request a demo today.

Watch our explainer video to learn more about SoPro

Related articles

4th May

How your data insertions are killing your prospecting results

Steve Harlow

Anyone know what the Voight-Kampff test is? It was administered in the science fiction classic ‘Blade Runner’ to ascertain if …

B2B Sales Email Marketing Prospecting
30th Apr

How to use edm marketing campaigns to boost leads

Kit Smith

It should go without saying that you need some sort of well researched email marketing strategy to succeed these days. …

B2B Marketing Email Marketing Sales Prospecting
26th Apr

Go short or go home: why word count is killing your outreach

Rich Tipple

How long should your prospecting emails be? Hint: It’s a lot shorter than you think. Discover why brevity works for biz dev. …

B2B Marketing Email Marketing Prospecting Sales Prospecting